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Bread Financial Holdings, Inc. is projected to rise to $143.15 by 2027, a +29% move from its current price of $110.62. BFH is currently trading above its 50-day average (a bullish sign). Technical indicators currently lean strong buy.
A data-driven summary — not financial advice. See the full breakdown below.
Live market data via Yahoo Finance · updated 7/31/2026
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Aug 1 | $108.76 | $110.65 | $112.58 | +0.03% |
| Aug 2 | $108.01 | $110.68 | $113.42 | +0.06% |
| Aug 3 | $107.45 | $110.71 | $114.08 | +0.08% |
| Aug 4 | $106.98 | $110.74 | $114.64 | +0.11% |
| Aug 5 | $106.58 | $110.78 | $115.14 | +0.14% |
| Aug 6 | $106.22 | $110.81 | $115.59 | +0.17% |
| Aug 7 | $105.89 | $110.84 | $116.02 | +0.20% |
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Week 1 | $105.89 | $110.84 | $116.02 | +0.20% |
| Week 2 | $104.11 | $111.06 | $118.47 | +0.39% |
| Week 3 | $102.81 | $111.27 | $120.44 | +0.59% |
| Week 4 | $101.75 | $111.49 | $122.16 | +0.79% |
| Week 5 | $100.86 | $111.71 | $123.73 | +0.99% |
| Week 6 | $100.08 | $111.93 | $125.19 | +1.18% |
| Week 7 | $99.38 | $112.15 | $126.56 | +1.38% |
Short-term targets derived from the forecast trend and recent volatility. Highly uncertain — not financial advice.
Bread Financial Holdings, Inc. provides tech-forward payment and lending solutions to customers and consumer-based industries in North America. It offers credit card and other loans financing services, including risk management solutions, underwriting, and funding services for private label and co-brand credit card programs, as well as through Bread Pay partnerships.
The company also manages and services the loans it originates for private label, co-brand, and general-purpose credit card programs, and installment loans and split-pay products; and provides marketing, and data and analytics services. In addition, it offers an enhanced digital suite that includes a unified software development kit, which provides access to its suite of products, as well as promotes credit payment options earlier in the shopping experience. Further, through Bread Pay, a digital payments platform and robust suite of application programming interfaces allows merchants and partners to integrate online point-of-sale financing and other digital payment products.
Additionally, it offers retail and deposit products, primarily in the form of certificates of deposit and high-yield savings accounts, including traditional and Roth Individual Retirement Accounts. The company offers its products under the Bread, Bread Financial, Bread Cashback, Bread Rewards, Bread Pay, and Bread Savings brands. The company was formerly known as Alliance Data Systems Corporation and changed its name to Bread Financial Holdings, Inc.
in March 2022. Bread Financial Holdings, Inc. was incorporated in 1995 and is headquartered in Columbus, Ohio.
Bread Financial Holdings, Inc. (BFH) trades in the Financial Services sector with a current price of $110.62 and a market capitalization of $4.47B, ranking 1363 by market cap.
The current price sits at the forecasted near-term average for 2026, which is $110.62, and the longer-range outlook is bullish with substantial upside projected in the years ahead. In 2030 the forecast shows an average price of $280.90 and a maximum of $382.56, continuing a strong upward trajectory through 2040 and 2050 with higher average prices and related ROIs.
Year-by-year projections imply growing investor upside, with 2027 averaging $143.15 and a 29.4% ROI, 2028 averaging $179.12 and 61.9% ROI, and 2029 averaging $236.42 and 113.7% ROI. By 2040 the forecast calls for an average of $934.67 with a 744.9% ROI, and by 2050 an average of $2,278.76 with a 1960% ROI, alongside a max forecast of $1,425.09 in 2040 and $3,724.80 in 2050.
A major floor 34.8% below — a decisive break under it would weaken the trend.
The nearest floor, 15.2% below — buyers have tended to step in here.
Price is pressing into resistance (0.0% away) — a breakout level to watch.
A major ceiling 10.1% above — clearing it would confirm fresh momentum.
Key BFH support and resistance from recent price action — levels where the trend has historically paused or reversed. Percentages are the distance from the current price.
A snapshot of BFH market posture derived from its technical indicators and recent volatility. Higher trend and alignment lean bullish; higher risk means larger swings.
Technical Analysis
Indicators computed on daily closing prices.
| Period | SMA | Action | EMA | Action |
|---|---|---|---|---|
| MA 5 | $107.16 | Buy | $107.34 | Buy |
| MA 10 | $104.17 | Buy | $105.13 | Buy |
| MA 20 | $101.43 | Buy | $103.05 | Buy |
| MA 50 | $98.41 | Buy | $98.41 | Buy |
| MA 100 | $89.46 | Buy | $91.72 | Buy |
| MA 200 | $79.81 | Buy | $82.66 | Buy |
| Name | Value | Action |
|---|---|---|
| RSI (14) | 71.09 | Sell |
| Stoch RSI (14) | 100.00 | Sell |
| CCI (20) | 173.72 | Buy |
| Williams %R (14) | 0.00 | Info |
| MACD (12,26,9) | 0.83 | Buy |
| ROC (12) | 12.32 | Buy |
| Bollinger %B (20,2) | 1.04 | Sell |
| Stochastic %K (14) | 100.00 | Sell |
| TRIX (15) | 0.21 | Buy |
| Awesome (5,34) | 4.63 | Buy |
| Ultimate (7,14,28) | 86.95 | Sell |
| Momentum (10) | 12.48 | Buy |
| Aroon Osc (25) | 64.00 | Buy |
| Hull MA (9) | 109.58 | Buy |
| ADX (14) | 23.93 | Buy |
| ATR (14) | 1.58 | Info |
The 30-day technical picture is bullish. RSI14 is 70, indicating strong momentum within the typical overbought zone. The 50-day simple moving average (SMA50) is $98.41 and the 200-day simple moving average (SMA200) is $79.81, illustrating a constructive trend.
Support is identified at $93.83 and resistance at $110.62, framing a near-term trading range. The 30-day price range spans a low of $98.72 and a high of $123.96, highlighting recent volatility within a bullish context.
| Year | Min | Avg | Max | ROI | Sentiment |
|---|---|---|---|---|---|
| $68.20 | $110.62 | $141.05 | 0% | Neutral | |
| $117.38 | $143.15 | $182.44 | +29% | Bullish | |
| $144.12 | $179.12 | $234.55 | +62% | Bullish | |
| $187.31 | $236.42 | $316.24 | +114% | Bullish | |
| $219.57 | $280.90 | $382.56 | +154% | Bullish | |
| $252.27 | $326.69 | $452.01 | +195% | Bullish | |
| $282.89 | $370.50 | $519.95 | +235% | Bullish | |
| $304.75 | $403.36 | $573.42 | +265% | Bullish | |
| $348.32 | $465.62 | $669.88 | +321% | Bullish | |
| $418.42 | $564.63 | $821.40 | +410% | Bullish | |
| $664.03 | $934.67 | $1,425.09 | +745% | Bullish | |
| $1,509.40 | $2,278.76 | $3,724.80 | +19.6x | Bullish |
Current year — the forecast is anchored to the live price, so ROI shows 0%.
| Month | Min | Avg | Max | Change |
|---|---|---|---|---|
| July 2026 | $68.20 | $110.62 | $128.79 | +0.00% |
| August 2026 | $94.85 | $110.60 | $131.43 | -0.02% |
| September 2026 | $96.77 | $113.49 | $136.12 | +2.61% |
| October 2026 | $98.56 | $116.11 | $140.31 | +2.31% |
| November 2026 | $97.20 | $114.94 | $139.73 | -1.01% |
| December 2026 | $97.25 | $115.40 | $141.05 | +0.39% |
Click any year to see its month-by-month BFH forecast. Min / Avg / Max are a bear / base / bull scenario; ROI is the projected move from the current price. Change is the month-over-month move in the average. Estimates, not guarantees.
Bread Financial Holdings, Inc.'s 2026 outlook centres on $110.62, within a $68.20 to $141.05 range. That marks a 0% change versus current levels. A consolidation phase looks the most probable path here.
By 2027, BFH could reach as high as $182.44, with a base case around $143.15 and support toward $117.38 — roughly +29% from $110.62. Momentum favours further upside here.
Expect BFH to range from $144.12 to $234.55 through 2028. The $179.12 average target implies a +62% move from current prices. That is up +25% on the projected 2027 average. Buyers look set to stay in control over this stretch.
The BFH price prediction for 2029 points to an average of $236.42 (low $187.31, high $316.24) — a potential gain of +114% on today's $110.62. Momentum favours further upside here.
In 2030, BFH is projected to trade between $219.57 and $382.56, averaging $280.90 — a potential gain of +154% from today's $110.62. That is up +19% on the projected 2029 average. Buyers look set to stay in control over this stretch.
Bread Financial Holdings, Inc.'s 2031 outlook centres on $326.69, within a $252.27 to $452.01 range. That is up +16% on the projected 2030 average. That marks a +195% change versus current levels. Momentum favours further upside here.
By 2032, BFH could reach as high as $519.95, with a base case around $370.50 and support toward $282.89 — roughly +235% from $110.62. Buyers look set to stay in control over this stretch.
Expect BFH to range from $304.75 to $573.42 through 2033. The $403.36 average target implies a +265% move from current prices. That is up +9% on the projected 2032 average. Momentum favours further upside here.
The BFH price prediction for 2034 points to an average of $465.62 (low $348.32, high $669.88) — a potential gain of +321% on today's $110.62. Buyers look set to stay in control over this stretch.
In 2035, BFH is projected to trade between $418.42 and $821.40, averaging $564.63 — a potential gain of +410% from today's $110.62. That is up +21% on the projected 2034 average. Momentum favours further upside here.
Bread Financial Holdings, Inc.'s 2040 outlook centres on $934.67, within a $664.03 to $1,425.09 range. That is up +66% on the projected 2035 average. That marks a +745% change versus current levels. Buyers look set to stay in control over this stretch.
By 2050, BFH could reach as high as $3,724.80, with a base case around $2,278.76 and support toward $1,509.40 — roughly +19.6x from $110.62. Momentum favours further upside here.
Investing $1,000 in BFH today (≈ 9.039957 BFH) could be worth
$20,599.93
+$19,599.93 (+1960%) by 2050 · US Dollar
Based on the average projected BFH price of $2,278.76 in 2050.
Based on the base (average) forecast scenario. FX rates are indicative. Estimates only — not financial advice.
See what a past investment in BFHwould be worth at today's price.
$1,000 invested in BFH on Jul 30, 2025 (≈ 16.186468 BFH) would be worth
$1,790.55
+$790.55 (+79.1%) today · 1.79× · US Dollar
Based on a BFH entry price of $61.78 vs. today's $110.62.
| Invested | Entry price | Value today | Return |
|---|---|---|---|
| 1 week ago | $103.58 | $1,067.97 | +6.8% |
| 1 month ago | $108.35 | $1,020.95 | +2.1% |
| 3 months ago | $85.34 | $1,296.23 | +29.6% |
| 6 months ago | $72.54 | $1,524.95 | +52.5% |
| 1 year ago | $61.78 | $1,790.55 | +79.1% |
| All time (5.0y) ago | $74.41 | $1,486.56 | +48.7% |
Past performance from historical market data — it does not predict future results. FX rates are indicative. Not financial advice.
Enter a price to see how it sits against our BFH forecast.
Our base-case forecast reaches $220.00 around 2029.
Implied market cap at $220.00: $8.89B
The multi-year forecast shows sustained upside with a clear path higher in the coming years. In 2027 the average is $143.15 with a 29.4% ROI, followed by 2028 at $179.12 with a 61.9% ROI and 2029 at $236.42 with a 113.7% ROI, leading to 2030 at $280.90 with a 153.9% ROI. The trajectory continues in 2031 at $326.69 (195.3% ROI), 2032 at $370.50 (234.9% ROI), 2033 at $403.36 (264.6% ROI), 2034 at $465.62 (320.9% ROI), and 2035 at $564.63 (410.4% ROI).
By 2040 the average price is forecast at $934.67 with a 744.9% ROI, while the 2040 max is $1,425.09 and the 2040 min is $664.03. By 2050 the average is $2,278.76 with a 1,960% ROI, and the max is $3,724.80 while the min is $1,509.40. These figures reflect a bullish sentiment across most years beyond 2026, with higher potential upside in the distant horizon.
Risks include that these are estimates and not guarantees; actual prices can vary due to market conditions. The forecast also shows volatility, with a 30% annualized volatility figure noted in the data, and near-term fluctuations between a 30-day range of $98.72 to $123.96.
Tap a question to reveal the answer.
The forecast shows 2030 avg $280.90 with a min of $219.57 and a max of $382.56, and a ROI of 153.9%. The sentiment is bullish for 2030.
The forecast transitions from Neutral in 2026 to Bullish from 2027 onward, with rising averages and rising ROIs through 2050 (e.g., 2030 avg $280.90; 2040 avg $934.67; 2050 avg $2,278.76). These are estimates, not guarantees.
Yes. The forecast includes a 2040 max of $1,425.09 and a 2050 max of $3,724.80, with 2040 and 2050 average prices of $934.67 and $2,278.76 respectively.
Current price is $110.62 and market cap is $4.47B.
RSI14 is 70, SMA50 is $98.41, SMA200 is $79.81, support is $93.83, resistance is $110.62, and the 30-day range is $98.72 to $123.96, with bullish sentiment.
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