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Booking Holdings Inc. is projected to rise to $208.80 by 2027, a +12% move from its current price of $186.79. BKNG is currently trading above its 50-day average (a bullish sign). Technical indicators currently lean strong buy.
A data-driven summary — not financial advice. See the full breakdown below.
Live market data via Yahoo Finance · updated 7/28/2026
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Jul 29 | $182.80 | $186.81 | $190.90 | +0.01% |
| Jul 30 | $181.18 | $186.83 | $192.65 | +0.02% |
| Jul 31 | $179.95 | $186.84 | $194.00 | +0.03% |
| Aug 1 | $178.93 | $186.86 | $195.15 | +0.04% |
| Aug 2 | $178.03 | $186.88 | $196.17 | +0.05% |
| Aug 3 | $177.23 | $186.90 | $197.10 | +0.06% |
| Aug 4 | $176.49 | $186.92 | $197.96 | +0.07% |
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Week 1 | $176.49 | $186.92 | $197.96 | +0.07% |
| Week 2 | $172.46 | $187.04 | $202.85 | +0.13% |
| Week 3 | $169.46 | $187.17 | $206.73 | +0.20% |
| Week 4 | $166.98 | $187.29 | $210.07 | +0.27% |
| Week 5 | $164.85 | $187.42 | $213.08 | +0.34% |
| Week 6 | $162.95 | $187.54 | $215.85 | +0.40% |
| Week 7 | $161.23 | $187.67 | $218.44 | +0.47% |
Short-term targets derived from the forecast trend and recent volatility. Highly uncertain — not financial advice.
Booking Holdings Inc. is a member of the Consumer Cyclical sector that provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs.
It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions, and KAYAK, an online meta-search service for comparing itineraries and prices, as well as OpenTable for booking online restaurant reservations and reservation management services. Further, it offers travel-related insurance products, payment facilitation, and restaurant management services to consumers, travel service providers, and restaurants; and advertising services.
Booking Holdings Inc. (BKNG) trades at $184.61 per share and has a market cap of $143.05B, ranking 107. The 30-day technical picture is bullish with RSI14 at 60 and moving averages at SMA50 $169.37 and SMA200 $186.91.
Support sits at $160.64 and resistance at $184.61, with a 30-day range from $162.21 to $210.10. Annualized volatility is 40%. The year-by-year forecast portrays a long-term upside, with 2026 avg $184.61 and a path higher through 2050, where the avg reaches $1,349.59 (max $2,233.04) and a long-run ROI of 631.0, reflecting a bullish longer-term outlook.
A major floor 17.5% below — a decisive break under it would weaken the trend.
The nearest floor, 12.4% below — buyers have tended to step in here.
Price is pressing into resistance (0.0% away) — a breakout level to watch.
A major ceiling 8.3% above — clearing it would confirm fresh momentum.
Key BKNG support and resistance from recent price action — levels where the trend has historically paused or reversed. Percentages are the distance from the current price.
A snapshot of BKNG market posture derived from its technical indicators and recent volatility. Higher trend and alignment lean bullish; higher risk means larger swings.
Technical Analysis
Indicators computed on daily closing prices.
| Period | SMA | Action | EMA | Action |
|---|---|---|---|---|
| MA 5 | $179.27 | Buy | $180.38 | Buy |
| MA 10 | $179.61 | Buy | $179.72 | Buy |
| MA 20 | $179.83 | Buy | $178.36 | Buy |
| MA 50 | $171.10 | Buy | $175.16 | Buy |
| MA 100 | $172.48 | Buy | $176.51 | Buy |
| MA 200 | $185.81 | Buy | $182.92 | Buy |
| Name | Value | Action |
|---|---|---|
| RSI (14) | 59.52 | Neutral |
| Stoch RSI (14) | 96.97 | Sell |
| CCI (20) | 146.65 | Buy |
| Williams %R (14) | 0.00 | Info |
| MACD (12,26,9) | -0.27 | Sell |
| ROC (12) | 7.17 | Buy |
| Bollinger %B (20,2) | 0.97 | Neutral |
| Stochastic %K (14) | 100.00 | Sell |
| TRIX (15) | 0.21 | Buy |
| Awesome (5,34) | 3.78 | Buy |
| Ultimate (7,14,28) | 57.18 | Neutral |
| Momentum (10) | 8.40 | Buy |
| Aroon Osc (25) | 92.00 | Buy |
| Hull MA (9) | 177.80 | Buy |
| ADX (14) | 11.80 | Neutral |
| ATR (14) | 3.84 | Info |
The 30-day picture is bullish for BKNG. The RSI(14) stands at 60, with the near-term price around the $184.61 area. Traders should note the nearby moving averages: SMA50 at $169.37 and SMA200 at $186.91, which help frame support and resistance.
| Year | Min | Avg | Max | ROI | Sentiment |
|---|---|---|---|---|---|
| $154.13 | $186.79 | $233.01 | 0% | Neutral | |
| $169.59 | $208.80 | $269.80 | +12% | Neutral | |
| $182.76 | $230.01 | $306.45 | +23% | Bullish | |
| $205.46 | $263.26 | $359.28 | +41% | Bullish | |
| $234.22 | $304.89 | $424.60 | +63% | Bullish | |
| $268.13 | $354.05 | $501.89 | +90% | Bullish | |
| $299.63 | $400.92 | $577.46 | +115% | Bullish | |
| $302.94 | $410.39 | $599.71 | +120% | Bullish | |
| $317.72 | $435.48 | $644.92 | +133% | Bullish | |
| $341.15 | $472.84 | $708.99 | +153% | Bullish | |
| $516.60 | $752.75 | $1,189.30 | +303% | Bullish | |
| $952.37 | $1,509.40 | $2,575.61 | +708% | Bullish |
Current year — the forecast is anchored to the live price, so ROI shows 0%.
| Month | Min | Avg | Max | Change |
|---|---|---|---|---|
| July 2026 | $154.13 | $186.79 | $219.70 | +0.00% |
| August 2026 | $163.26 | $190.93 | $227.99 | +2.22% |
| September 2026 | $160.10 | $188.43 | $227.35 | -1.31% |
| October 2026 | $159.21 | $188.37 | $229.17 | -0.03% |
| November 2026 | $160.88 | $191.16 | $234.14 | +1.48% |
| December 2026 | $158.50 | $189.07 | $233.01 | -1.09% |
Click any year to see its month-by-month BKNG forecast. Min / Avg / Max are a bear / base / bull scenario; ROI is the projected move from the current price. Change is the month-over-month move in the average. Estimates, not guarantees.
By 2026, BKNG could reach as high as $233.01, with a base case around $186.79 and support toward $154.13 — roughly 0% from $186.79. A consolidation phase looks the most probable path here.
Expect BKNG to range from $169.59 to $269.80 through 2027. The $208.80 average target implies a +12% move from current prices. That is up +12% on the projected 2026 average. Price action looks broadly range-bound.
The BKNG price prediction for 2028 points to an average of $230.01 (low $182.76, high $306.45) — a potential gain of +23% on today's $186.79. Buyers look set to stay in control over this stretch.
In 2029, BKNG is projected to trade between $205.46 and $359.28, averaging $263.26 — a potential gain of +41% from today's $186.79. That is up +14% on the projected 2028 average. Momentum favours further upside here.
Booking Holdings Inc.'s 2030 outlook centres on $304.89, within a $234.22 to $424.60 range. That is up +16% on the projected 2029 average. That marks a +63% change versus current levels. Buyers look set to stay in control over this stretch.
By 2031, BKNG could reach as high as $501.89, with a base case around $354.05 and support toward $268.13 — roughly +90% from $186.79. Momentum favours further upside here.
Expect BKNG to range from $299.63 to $577.46 through 2032. The $400.92 average target implies a +115% move from current prices. That is up +13% on the projected 2031 average. Buyers look set to stay in control over this stretch.
The BKNG price prediction for 2033 points to an average of $410.39 (low $302.94, high $599.71) — a potential gain of +120% on today's $186.79. Momentum favours further upside here.
In 2034, BKNG is projected to trade between $317.72 and $644.92, averaging $435.48 — a potential gain of +133% from today's $186.79. That is up +6% on the projected 2033 average. Buyers look set to stay in control over this stretch.
Booking Holdings Inc.'s 2035 outlook centres on $472.84, within a $341.15 to $708.99 range. That is up +9% on the projected 2034 average. That marks a +153% change versus current levels. Momentum favours further upside here.
By 2040, BKNG could reach as high as $1,189.30, with a base case around $752.75 and support toward $516.60 — roughly +303% from $186.79. Buyers look set to stay in control over this stretch.
Expect BKNG to range from $952.37 to $2,575.61 through 2050. The $1,509.40 average target implies a +708% move from current prices. That is up +101% on the projected 2040 average. Momentum favours further upside here.
Investing $1,000 in BKNG today (≈ 5.353606 BKNG) could be worth
$8,080.73
+$7,080.73 (+708%) by 2050 · US Dollar
Based on the average projected BKNG price of $1,509.4 in 2050.
Based on the base (average) forecast scenario. FX rates are indicative. Estimates only — not financial advice.
See what a past investment in BKNGwould be worth at today's price.
$1,000 invested in BKNG on Jul 28, 2025 (≈ 4.402377 BKNG) would be worth
$822.32
-$177.68 (-17.8%) today · 0.82× · US Dollar
Based on a BKNG entry price of $227.15 vs. today's $186.79.
| Invested | Entry price | Value today | Return |
|---|---|---|---|
| 1 week ago | $179.45 | $1,040.9 | +4.1% |
| 1 month ago | $181.46 | $1,029.37 | +2.9% |
| 3 months ago | $173.38 | $1,077.34 | +7.7% |
| 6 months ago | $203.41 | $918.3 | -8.2% |
| 1 year ago | $227.15 | $822.32 | -17.8% |
| All time (5.0y) ago | $88.57 | $2,108.87 | +110.9% |
Past performance from historical market data — it does not predict future results. FX rates are indicative. Not financial advice.
Enter a price to see how it sits against our BKNG forecast.
Our base-case forecast reaches $370.00 around 2032.
Implied market cap at $370.00: $286.71B
The multi-year forecast suggests a strong growth trajectory, with a neutral stance in 2026 followed by bullish momentum from 2027 onward. The 2026 average is $184.61 with a 0 ROI; by 2027 the average rises to $205.58 (ROI 11.4), and by 2028 it reaches $224.37 (ROI 21.5). The trajectory continues higher through 2029 ($249.83, ROI 35.3) and 2030 ($292.14, ROI 58.3).
By 2031 the average is $337.48 (ROI 82.8) and by 2032 $375.83 (ROI 103.6). The forecast extends to 2033 ($387.15), 2034 ($406.81), 2035 ($437.58), then to 2040 ($692.23) and 2050 ($1,349.59) with ROIs of 275 and 631 respectively. These are estimates, not guarantees, and actual results may differ.
Tap a question to reveal the answer.
The 2030 forecast shows an average price of $292.14 with a min of $227.17 and a max of $400.58, and a forecast ROI of 58.3; sentiment is BULLISH.
The long-range forecast shows a steady rise in average price from $184.61 in 2026 to $1,349.59 in 2050, with bullish sentiment from 2028 onward and a 2030 average of $292.14. These are estimates, not guarantees, and current price is $184.61.
Yes. The forecast includes a 2030 max of $400.58 and a 2031 average of $337.48, with a 2031 max of $470.33, indicating $300 is within the projected path.
Current price is $184.61 and market cap is $143.05B.
The 30-day range is from $162.21 to $210.10.
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