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Booking Holdings Inc. is projected to rise to $187.67 by 2027, a +11% move from its current price of $168.37. BKNG is currently trading below its 50-day average (a bearish sign). Technical indicators currently lean sell.
A data-driven summary — not financial advice. See the full breakdown below.
Live market data via Yahoo Finance · updated 5/28/2026
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| May 29 | $165.30 | $168.37 | $171.51 | 0.00% |
| May 30 | $164.04 | $168.38 | $172.83 | +0.01% |
| May 31 | $163.09 | $168.38 | $173.85 | +0.01% |
| Jun 1 | $162.29 | $168.39 | $174.72 | +0.01% |
| Jun 2 | $161.59 | $168.39 | $175.48 | +0.01% |
| Jun 3 | $160.96 | $168.40 | $176.18 | +0.02% |
| Jun 4 | $160.38 | $168.40 | $176.82 | +0.02% |
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Week 1 | $160.38 | $168.40 | $176.82 | +0.02% |
| Week 2 | $157.20 | $168.43 | $180.47 | +0.04% |
| Week 3 | $154.80 | $168.46 | $183.32 | +0.05% |
| Week 4 | $152.82 | $168.49 | $185.77 | +0.07% |
| Week 5 | $151.10 | $168.52 | $187.95 | +0.09% |
| Week 6 | $149.56 | $168.55 | $189.96 | +0.11% |
| Week 7 | $148.16 | $168.58 | $191.82 | +0.12% |
Short-term targets derived from the forecast trend and recent volatility. Highly uncertain — not financial advice.
Booking Holdings Inc. is a consumer cyclical company that provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. It operates Booking.com, which offers online accommodation reservations; Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs.
It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions. In addition, it operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants. Further, it offers travel-related insurance products, payment facilitation, and restaurant management services to consumers, travel service providers, and restaurants; and advertising services.
The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.
Booking Holdings Inc. is currently trading at $161.06, with a market capitalization of $124.8B, and it ranks 121st.
The near-term price action carries a bearish tone with RSI14 at 40, reflecting softer momentum in the short run.
The stock trades below the SMA50 of $170.94 and SMA200 of $195.65, with a defined support at $154.13 and a resistance at $192.03. The thirty-day price range runs from $142.79 to $181.67, highlighting a broad but constrained swing in the near term.
Annualized volatility sits at 30%, underscoring elevated swings relative to broader benchmarks.
A major floor 20.6% below — a decisive break under it would weaken the trend.
The nearest floor, 8.5% below — buyers have tended to step in here.
The nearest ceiling, 14.1% above — a clean break opens room to run.
A major ceiling 24.4% above — clearing it would confirm fresh momentum.
Key BKNG support and resistance from recent price action — levels where the trend has historically paused or reversed. Percentages are the distance from the current price.
A snapshot of BKNG market posture derived from its technical indicators and recent volatility. Higher trend and alignment lean bullish; higher risk means larger swings.
Technical Analysis
Indicators computed on daily closing prices.
| Period | SMA | Action | EMA | Action |
|---|---|---|---|---|
| MA 5 | $161.87 | Buy | $162.89 | Buy |
| MA 10 | $158.26 | Buy | $161.55 | Buy |
| MA 20 | $162.58 | Buy | $163.59 | Buy |
| MA 50 | $170.74 | Sell | $169.62 | Sell |
| MA 100 | $178.83 | Sell | $177.73 | Sell |
| MA 200 | $195.14 | Sell | $186.85 | Sell |
| Name | Value | Action |
|---|---|---|
| RSI (14) | 54.09 | Neutral |
| Stoch RSI (14) | 100.00 | Sell |
| CCI (20) | 68.22 | Neutral |
| Williams %R (14) | -16.97 | Info |
| MACD (12,26,9) | 1.11 | Buy |
| ROC (12) | 1.47 | Buy |
| Bollinger %B (20,2) | 0.73 | Neutral |
| Stochastic %K (14) | 83.03 | Sell |
| TRIX (15) | -0.39 | Sell |
| Awesome (5,34) | -8.50 | Sell |
| Ultimate (7,14,28) | 75.30 | Sell |
| Momentum (10) | 7.81 | Buy |
| Aroon Osc (25) | -72.00 | Sell |
| Hull MA (9) | 165.58 | Buy |
| ADX (14) | 17.94 | Neutral |
| ATR (14) | 2.94 | Info |
The 30-day technical picture shows a bearish tilt, with RSI at 40 and price trading below the near-term moving averages.
Key levels to watch are support at $154.13 and resistance at $192.03, with the thirty-day range spanning $142.79 to $181.67.
Annualized volatility is 30%, indicating a higher level of swing potential in the near term.
| Year | Min | Avg | Max | ROI | Sentiment |
|---|---|---|---|---|---|
| $154.13 | $168.37 | $206.26 | 0% | Neutral | |
| $153.32 | $187.67 | $240.47 | +11% | Neutral | |
| $152.45 | $190.02 | $249.83 | +13% | Neutral | |
| $164.00 | $207.52 | $278.51 | +23% | Bullish | |
| $193.26 | $247.79 | $338.45 | +47% | Bullish | |
| $208.85 | $271.02 | $375.95 | +61% | Bullish | |
| $229.44 | $301.07 | $423.50 | +79% | Bullish | |
| $233.65 | $309.80 | $441.37 | +84% | Bullish | |
| $228.56 | $306.04 | $441.17 | +82% | Bullish | |
| $254.31 | $343.73 | $500.98 | +104% | Bullish | |
| $350.63 | $494.21 | $754.61 | +194% | Bullish | |
| $638.11 | $964.45 | $1,578.10 | +473% | Bullish |
Current year — the forecast is anchored to the live price, so ROI shows 0%.
| Month | Min | Avg | Max | Change |
|---|---|---|---|---|
| May 2026 | $154.13 | $168.37 | $197.71 | +0.00% |
| June 2026 | $147.04 | $171.53 | $203.98 | +1.87% |
| July 2026 | $143.84 | $168.76 | $202.59 | -1.61% |
| August 2026 | $142.71 | $168.19 | $203.37 | -0.34% |
| September 2026 | $143.85 | $170.17 | $206.98 | +1.18% |
| October 2026 | $141.37 | $167.80 | $205.21 | -1.39% |
| November 2026 | $138.16 | $164.48 | $202.09 | -1.98% |
| December 2026 | $139.98 | $167.13 | $206.26 | +1.61% |
Click any year to see its month-by-month BKNG forecast. Min / Avg / Max are a bear / base / bull scenario; ROI is the projected move from the current price. Change is the month-over-month move in the average. Estimates, not guarantees.
By 2026, BKNG could reach as high as $206.26, with a base case around $168.37 and support toward $154.13 — roughly 0% from $168.37. A consolidation phase looks the most probable path here.
Expect BKNG to range from $153.32 to $240.47 through 2027. The $187.67 average target implies a +11% move from current prices. That is up +11% on the projected 2026 average. Price action looks broadly range-bound.
The BKNG price prediction for 2028 points to an average of $190.02 (low $152.45, high $249.83) — a potential gain of +13% on today's $168.37. A consolidation phase looks the most probable path here.
In 2029, BKNG is projected to trade between $164.00 and $278.51, averaging $207.52 — a potential gain of +23% from today's $168.37. That is up +9% on the projected 2028 average. Momentum favours further upside here.
Booking Holdings Inc.'s 2030 outlook centres on $247.79, within a $193.26 to $338.45 range. That is up +19% on the projected 2029 average. That marks a +47% change versus current levels. Buyers look set to stay in control over this stretch.
By 2031, BKNG could reach as high as $375.95, with a base case around $271.02 and support toward $208.85 — roughly +61% from $168.37. Momentum favours further upside here.
Expect BKNG to range from $229.44 to $423.50 through 2032. The $301.07 average target implies a +79% move from current prices. That is up +11% on the projected 2031 average. Buyers look set to stay in control over this stretch.
The BKNG price prediction for 2033 points to an average of $309.80 (low $233.65, high $441.37) — a potential gain of +84% on today's $168.37. Momentum favours further upside here.
In 2034, BKNG is projected to trade between $228.56 and $441.17, averaging $306.04 — a potential gain of +82% from today's $168.37. That is -1% versus the projected 2033 average. Buyers look set to stay in control over this stretch.
Booking Holdings Inc.'s 2035 outlook centres on $343.73, within a $254.31 to $500.98 range. That is up +12% on the projected 2034 average. That marks a +104% change versus current levels. Momentum favours further upside here.
By 2040, BKNG could reach as high as $754.61, with a base case around $494.21 and support toward $350.63 — roughly +194% from $168.37. Buyers look set to stay in control over this stretch.
Expect BKNG to range from $638.11 to $1,578.10 through 2050. The $964.45 average target implies a +473% move from current prices. That is up +95% on the projected 2040 average. Momentum favours further upside here.
Investing $1,000 in BKNG today (≈ 5.9393 BKNG) could be worth
$5,728.15
+$4,728.15 (+473%) by 2050 · US Dollar
Based on the average projected BKNG price of $964.45 in 2050.
Based on the base (average) forecast scenario. FX rates are indicative. Estimates only — not financial advice.
See what a past investment in BKNGwould be worth at today's price.
$1,000 invested in BKNG on May 27, 2025 (≈ 4.585692 BKNG) would be worth
$772.09
-$227.91 (-22.8%) today · 0.77× · US Dollar
Based on a BKNG entry price of $218.07 vs. today's $168.37.
| Invested | Entry price | Value today | Return |
|---|---|---|---|
| 1 week ago | $156.95 | $1,072.76 | +7.3% |
| 1 month ago | $177.52 | $948.46 | -5.2% |
| 3 months ago | $170.01 | $990.35 | -1.0% |
| 6 months ago | $196.59 | $856.46 | -14.4% |
| 1 year ago | $218.07 | $772.09 | -22.8% |
| All time (5.0y) ago | $93.13 | $1,807.88 | +80.8% |
Past performance from historical market data — it does not predict future results. FX rates are indicative. Not financial advice.
Enter a price to see how it sits against our BKNG forecast.
Our base-case forecast reaches $340.00 around 2035.
Implied market cap at $340.00: $263.46B
The multi-year forecast points to a shift in sentiment and a rising price path starting in 2030. In 2030, the average is projected at $227.59 with a min of $177.48 and a max of $310.93, representing an ROI of 41.3 and a bullish sentiment.
By 2040, the forecast shows an average of $439.17, a min of $311.55, and a max of $670.65, with an ROI of 172.7 and a bullish sentiment.
For 2050, the forecast envisions an average of $849.04, a min of $561.71, and a max of $1,389.38, with an ROI of 427.2 and a bullish sentiment.
These figures are estimates, not guarantees, and reflect the projected path of price and sentiment through 2030, 2040, and 2050.
Tap a question to reveal the answer.
2030 forecast shows min $177.48, avg $227.59, max $310.93 with ROI 41.3 and sentiment BULLISH.
Forecasts from 2030 onward show bullish sentiment with higher average prices and ROI milestones (2030 41.3%, 2040 172.7%, 2050 427.2%), but these are estimates and not guarantees.
The 2050 max forecast is $1,389.38, indicating the possibility of surpassing $1,000 within the forecast horizon, though this remains an estimate.
Current price is $161.06 and market cap is $124.8B.
For 2026 the min is $154.13, avg is $161.06, max is $197.29 with ROI 0 and sentiment NEUTRAL.
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