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The Clorox Company is projected to rise to $103.02 by 2027, a +7% move from its current price of $96.73. CLX is currently trading above its 50-day average (a bullish sign). Technical indicators currently lean sell.
A data-driven summary — not financial advice. See the full breakdown below.
Live market data via Yahoo Finance · updated 7/31/2026
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Aug 1 | $95.10 | $96.72 | $98.37 | -0.01% |
| Aug 2 | $94.42 | $96.71 | $99.05 | -0.02% |
| Aug 3 | $93.91 | $96.70 | $99.58 | -0.03% |
| Aug 4 | $93.47 | $96.69 | $100.02 | -0.04% |
| Aug 5 | $93.09 | $96.68 | $100.41 | -0.05% |
| Aug 6 | $92.75 | $96.67 | $100.77 | -0.06% |
| Aug 7 | $92.43 | $96.67 | $101.09 | -0.07% |
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Week 1 | $92.43 | $96.67 | $101.09 | -0.07% |
| Week 2 | $90.67 | $96.60 | $102.92 | -0.13% |
| Week 3 | $89.33 | $96.54 | $104.32 | -0.20% |
| Week 4 | $88.21 | $96.47 | $105.51 | -0.27% |
| Week 5 | $87.22 | $96.41 | $106.56 | -0.33% |
| Week 6 | $86.33 | $96.34 | $107.51 | -0.40% |
| Week 7 | $85.52 | $96.28 | $108.39 | -0.47% |
Short-term targets derived from the forecast trend and recent volatility. Highly uncertain — not financial advice.
The Clorox Company manufactures and markets consumer and professional products worldwide. It operates through four segments: Health and Wellness, Household, Lifestyle, and International.
It offers a broad portfolio of brands across home care cleaning and disinfecting, household goods, and lifestyle products, including Clorox, Clorox2, Pine-Sol, Scentiva, Tilex, Liquid-Plumr, Poett, Formula 409; professional cleaning and disinfecting products under CloroxPro and Clorox Healthcare; and food service products under Hidden Valley. The Household segment covers cat litter under Fresh Step and Scoop Away, bags and wraps under Glad, and Kingsford grilling products; the Lifestyle segment includes dressings, dips, seasonings, and sauces under Hidden Valley, water-filtration systems under Brita, and natural personal care under Burt’s Bees. The International segment adds a broad mix of products and vitamins and supplements under Natural Vitality, RenewLife, NeoCell, and Rainbow Light, among others.
The company was founded in 1913 and is headquartered in Oakland, California, and it sits within the Consumer Defensive sector.
The Clorox Company (CLX) is currently priced at $95.76 with a market capitalization of $11.58B. It ranks 806 in market position.
The forecast outlines a clear long-term price trajectory, with the Avg price rising from $95.76 in 2026 to $150.30 by 2030 and then to $601.52 by 2050, indicating substantial upside over the horizon.
In 2026 the forecast shows a range from $86.12 to $114.16 with an average of $95.76, and the path continues upward through 2029–2050, signaling meaningful appreciation in the later years.
A major floor 11.0% below — a decisive break under it would weaken the trend.
The nearest floor, 6.3% below — buyers have tended to step in here.
The nearest ceiling, 3.7% above — a clean break opens room to run.
A major ceiling 11.3% above — clearing it would confirm fresh momentum.
Key CLX support and resistance from recent price action — levels where the trend has historically paused or reversed. Percentages are the distance from the current price.
A snapshot of CLX market posture derived from its technical indicators and recent volatility. Higher trend and alignment lean bullish; higher risk means larger swings.
Technical Analysis
Indicators computed on daily closing prices.
| Period | SMA | Action | EMA | Action |
|---|---|---|---|---|
| MA 5 | $97.93 | Sell | $97.71 | Sell |
| MA 10 | $96.75 | Sell | $97.18 | Sell |
| MA 20 | $96.42 | Buy | $96.60 | Buy |
| MA 50 | $95.38 | Buy | $96.47 | Buy |
| MA 100 | $98.05 | Sell | $99.02 | Sell |
| MA 200 | $104.37 | Sell | $105.42 | Sell |
| Name | Value | Action |
|---|---|---|
| RSI (14) | 50.89 | Neutral |
| Stoch RSI (14) | 38.11 | Neutral |
| CCI (20) | 14.69 | Neutral |
| Williams %R (14) | -55.06 | Info |
| MACD (12,26,9) | 0.22 | Buy |
| ROC (12) | 2.09 | Buy |
| Bollinger %B (20,2) | 0.54 | Neutral |
| Stochastic %K (14) | 44.94 | Neutral |
| TRIX (15) | 0.07 | Buy |
| Awesome (5,34) | 1.81 | Buy |
| Ultimate (7,14,28) | 52.71 | Neutral |
| Momentum (10) | -1.98 | Sell |
| Aroon Osc (25) | 52.00 | Buy |
| Hull MA (9) | 99.70 | Sell |
| ADX (14) | 8.08 | Neutral |
| ATR (14) | 1.61 | Info |
The 30-day technical picture is NEUTRAL, with RSI 14 at 50, and the price trading between the short- and long-term averages. The SMA50 is $94.60 and the SMA200 is $105.06, providing a near-term context for trend shape.
Near-term support sits at $90.60 and resistance at $99.32, with the 30-day range spanning from $86.11 to $106.49. Implied volatility runs at 30% annually, reflecting notable but not extreme near-term volatility.
| Year | Min | Avg | Max | ROI | Sentiment |
|---|---|---|---|---|---|
| $86.12 | $96.73 | $116.31 | 0% | Neutral | |
| $84.47 | $103.02 | $131.29 | +7% | Neutral | |
| $93.72 | $116.48 | $152.52 | +20% | Bullish | |
| $111.45 | $140.67 | $188.17 | +45% | Bullish | |
| $120.37 | $153.99 | $209.72 | +59% | Bullish | |
| $128.79 | $166.78 | $230.76 | +72% | Bullish | |
| $138.17 | $180.96 | $253.96 | +87% | Bullish | |
| $136.79 | $181.05 | $257.38 | +87% | Bullish | |
| $146.79 | $196.22 | $282.30 | +103% | Bullish | |
| $165.35 | $223.13 | $324.60 | +131% | Bullish | |
| $227.92 | $320.81 | $489.14 | +232% | Bullish | |
| $425.73 | $642.74 | $1,050.60 | +564% | Bullish |
Current year — the forecast is anchored to the live price, so ROI shows 0%.
| Month | Min | Avg | Max | Change |
|---|---|---|---|---|
| July 2026 | $86.12 | $96.73 | $112.71 | +0.00% |
| August 2026 | $83.72 | $97.62 | $116.01 | +0.92% |
| September 2026 | $81.77 | $95.89 | $115.02 | -1.78% |
| October 2026 | $81.71 | $96.26 | $116.32 | +0.39% |
| November 2026 | $82.24 | $97.25 | $118.22 | +1.03% |
| December 2026 | $80.19 | $95.16 | $116.31 | -2.15% |
Click any year to see its month-by-month CLX forecast. Min / Avg / Max are a bear / base / bull scenario; ROI is the projected move from the current price. Change is the month-over-month move in the average. Estimates, not guarantees.
The Clorox Company's 2026 outlook centres on $96.73, within a $86.12 to $116.31 range. That marks a 0% change versus current levels. Price action looks broadly range-bound.
By 2027, CLX could reach as high as $131.29, with a base case around $103.02 and support toward $84.47 — roughly +7% from $96.73. A consolidation phase looks the most probable path here.
Expect CLX to range from $93.72 to $152.52 through 2028. The $116.48 average target implies a +20% move from current prices. That is up +13% on the projected 2027 average. Momentum favours further upside here.
The CLX price prediction for 2029 points to an average of $140.67 (low $111.45, high $188.17) — a potential gain of +45% on today's $96.73. Buyers look set to stay in control over this stretch.
In 2030, CLX is projected to trade between $120.37 and $209.72, averaging $153.99 — a potential gain of +59% from today's $96.73. That is up +9% on the projected 2029 average. Momentum favours further upside here.
The Clorox Company's 2031 outlook centres on $166.78, within a $128.79 to $230.76 range. That is up +8% on the projected 2030 average. That marks a +72% change versus current levels. Buyers look set to stay in control over this stretch.
By 2032, CLX could reach as high as $253.96, with a base case around $180.96 and support toward $138.17 — roughly +87% from $96.73. Momentum favours further upside here.
Expect CLX to range from $136.79 to $257.38 through 2033. The $181.05 average target implies a +87% move from current prices. That is up 0% on the projected 2032 average. Buyers look set to stay in control over this stretch.
The CLX price prediction for 2034 points to an average of $196.22 (low $146.79, high $282.30) — a potential gain of +103% on today's $96.73. Momentum favours further upside here.
In 2035, CLX is projected to trade between $165.35 and $324.60, averaging $223.13 — a potential gain of +131% from today's $96.73. That is up +14% on the projected 2034 average. Buyers look set to stay in control over this stretch.
The Clorox Company's 2040 outlook centres on $320.81, within a $227.92 to $489.14 range. That is up +44% on the projected 2035 average. That marks a +232% change versus current levels. Momentum favours further upside here.
By 2050, CLX could reach as high as $1,050.60, with a base case around $642.74 and support toward $425.73 — roughly +564% from $96.73. Buyers look set to stay in control over this stretch.
Investing $1,000 in CLX today (≈ 10.338054 CLX) could be worth
$6,644.67
+$5,644.67 (+564%) by 2050 · US Dollar
Based on the average projected CLX price of $642.74 in 2050.
Based on the base (average) forecast scenario. FX rates are indicative. Estimates only — not financial advice.
See what a past investment in CLXwould be worth at today's price.
$1,000 invested in CLX on Jul 30, 2025 (≈ 7.925186 CLX) would be worth
$766.6
-$233.4 (-23.3%) today · 0.77× · US Dollar
Based on a CLX entry price of $126.18 vs. today's $96.73.
| Invested | Entry price | Value today | Return |
|---|---|---|---|
| 1 week ago | $93.8 | $1,031.24 | +3.1% |
| 1 month ago | $95.44 | $1,013.52 | +1.4% |
| 3 months ago | $87.11 | $1,110.44 | +11.0% |
| 6 months ago | $112.79 | $857.61 | -14.2% |
| 1 year ago | $126.18 | $766.6 | -23.3% |
| All time (5.0y) ago | $181.2 | $533.83 | -46.6% |
Past performance from historical market data — it does not predict future results. FX rates are indicative. Not financial advice.
Enter a price to see how it sits against our CLX forecast.
Our base-case forecast reaches $190.00 around 2034.
Implied market cap at $190.00: $22.98B
The multi-year forecast shows a bullish trajectory, with the Avg price advancing from $95.76 in 2026 to $150.30 in 2030 and then to $601.52 by 2050. The max values in the path reach $204.77 in 2030 and $983.35 in 2050, illustrating the upside potential alongside the Avg projections.
ROI climbs along the horizon, moving from 0% in 2026 to 6.7% in 2027, 19.3% in 2028, 41.9% in 2029, and 57% in 2030, then higher in subsequent years (68.9% in 2031; 81.5% in 2032; 82.8% in 2033; 96.2% in 2034; 122.4% in 2035; 218.4% in 2040; and 528.1% in 2050).
Sentiment strengthens from NEUTRAL in the early years to BULLISH beginning in 2029, aligning with the higher avg-price milestones. These are estimates and not guarantees; actual performance will depend on market conditions, company fundamentals, and broader economic factors.
Tap a question to reveal the answer.
Avg $150.30, with a min of $117.45 and a max of $204.77, ROI 57%, sentiment BULLISH.
The forecast shows a bullish path with 2030 Avg $150.30 and ROI 57%, and 2050 Avg $601.52 with ROI 528.1%, but these are estimates and not guarantees.
Yes, the 2050 forecast lists an Avg of $601.52 with min $398.37 and max $983.35, ROI 528.1%, sentiment BULLISH.
Current price $95.76; market cap $11.58B.
Sentiment NEUTRAL; RSI 14 is 50; SMA50 is $94.60; SMA200 is $105.06; support is $90.60 and resistance is $99.32; 30-day range is $86.11-$106.49; annualized volatility is 30%.
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