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Diageo plc is projected to rise to $101.56 by 2027, a +14% move from its current price of $88.90. DEO is currently trading above its 50-day average (a bullish sign). Technical indicators currently lean strong buy.
A data-driven summary — not financial advice. See the full breakdown below.
Live market data via Yahoo Finance · updated 7/29/2026
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Jul 31 | $87.40 | $88.92 | $90.46 | +0.02% |
| Aug 1 | $86.80 | $88.93 | $91.12 | +0.04% |
| Aug 2 | $86.34 | $88.95 | $91.64 | +0.06% |
| Aug 3 | $85.96 | $88.97 | $92.08 | +0.07% |
| Aug 4 | $85.63 | $88.98 | $92.47 | +0.09% |
| Aug 5 | $85.33 | $89.00 | $92.82 | +0.11% |
| Aug 6 | $85.06 | $89.02 | $93.15 | +0.13% |
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Week 1 | $85.06 | $89.02 | $93.15 | +0.13% |
| Week 2 | $83.58 | $89.13 | $95.05 | +0.26% |
| Week 3 | $82.49 | $89.25 | $96.56 | +0.39% |
| Week 4 | $81.60 | $89.37 | $97.87 | +0.52% |
| Week 5 | $80.84 | $89.48 | $99.05 | +0.66% |
| Week 6 | $80.16 | $89.60 | $100.15 | +0.79% |
| Week 7 | $79.55 | $89.72 | $101.18 | +0.92% |
Short-term targets derived from the forecast trend and recent volatility. Highly uncertain — not financial advice.
Diageo plc (DEO) is a consumer defensive company engaged in the production, marketing, and distribution of alcoholic beverages across North America, Europe, the Asia Pacific, Latin America and Caribbean, and Africa.
Its portfolio includes beer, scotch, gin, vodka, rum, liqueur, raki, wine, Irish and Canadian whisky, US and Indian whisky, Chinese whisky, cachaça, tequila, brandy, and Chinese white spirit beverages, along with ready-to-drink and non-alcoholic beverages.
Its principal brands include Johnnie Walker, Don Julio, Guinness, Crown Royal, Smirnoff, Baileys, Captain Morgan, Casamigos, Shui Jing Fang, and McDowell's. The company was formerly known as Guinness plc and changed its name to Diageo plc in February 1998. It was incorporated in 1886 and is headquartered in London, United Kingdom.
Diageo plc is a consumer defensive stock with a current price of $88.90. It has a market capitalization of $49.42B and is ranked 302.
The near-term forecast for 2026 shows a price range between $72.47 and $111.99, with an average of $88.90 and a neutral sentiment. The 30-day technical picture places the price within a range of $79.38 to $99.56.
Looking further out, the forecast projects a bullish trajectory, with the 2030 average at $127.11 and the 2050 average at $599.28, corresponding to ROIs of 43 and 574.1, respectively. The 2040 forecast shows an average of $346.76 with a 290.1 ROI.
A major floor 18.5% below — a decisive break under it would weaken the trend.
The nearest floor, 11.5% below — buyers have tended to step in here.
Resistance now sits 3.8% below — it may act as fresh support.
A major ceiling 1.1% above — clearing it would confirm fresh momentum.
Key DEO support and resistance from recent price action — levels where the trend has historically paused or reversed. Percentages are the distance from the current price.
A snapshot of DEO market posture derived from its technical indicators and recent volatility. Higher trend and alignment lean bullish; higher risk means larger swings.
Technical Analysis
Indicators computed on daily closing prices.
| Period | SMA | Action | EMA | Action |
|---|---|---|---|---|
| MA 5 | $83.68 | Buy | $83.91 | Buy |
| MA 10 | $83.59 | Buy | $83.51 | Buy |
| MA 20 | $82.54 | Buy | $82.91 | Buy |
| MA 50 | $82.17 | Buy | $82.21 | Buy |
| MA 100 | $80.30 | Buy | $83.01 | Buy |
| MA 200 | $86.15 | Buy | $87.39 | Buy |
| Name | Value | Action |
|---|---|---|
| RSI (14) | 57.06 | Neutral |
| Stoch RSI (14) | 74.46 | Neutral |
| CCI (20) | 128.23 | Buy |
| Williams %R (14) | -6.57 | Info |
| MACD (12,26,9) | 0.16 | Buy |
| ROC (12) | 5.64 | Buy |
| Bollinger %B (20,2) | 0.89 | Neutral |
| Stochastic %K (14) | 93.43 | Sell |
| TRIX (15) | 0.09 | Buy |
| Awesome (5,34) | 1.76 | Buy |
| Ultimate (7,14,28) | 51.62 | Neutral |
| Momentum (10) | 2.66 | Buy |
| Aroon Osc (25) | 40.00 | Buy |
| Hull MA (9) | 83.37 | Buy |
| ADX (14) | 8.96 | Neutral |
| ATR (14) | 1.38 | Info |
The 30-day technical picture is bullish. The RSI14 is 60, indicating positive momentum without being overbought.
The moving averages sit at SMA50 of $82.12 and SMA200 of $86.21, suggesting a near-term positive tilt.
Support is at $78.70 and resistance at $85.48, with the 30-day price range between $79.38 and $99.56.
| Year | Min | Avg | Max | ROI | Sentiment |
|---|---|---|---|---|---|
| $72.47 | $88.90 | $111.99 | 0% | Neutral | |
| $83.26 | $101.56 | $129.46 | +14% | Neutral | |
| $89.61 | $111.38 | $145.86 | +25% | Bullish | |
| $96.54 | $121.86 | $163.02 | +37% | Bullish | |
| $99.35 | $127.11 | $173.13 | +43% | Bullish | |
| $110.65 | $143.30 | $198.28 | +61% | Bullish | |
| $130.11 | $170.42 | $239.18 | +92% | Bullish | |
| $145.16 | $192.13 | $273.16 | +116% | Bullish | |
| $158.08 | $211.33 | $304.05 | +138% | Bullish | |
| $159.21 | $214.86 | $312.58 | +142% | Bullish | |
| $246.34 | $346.76 | $528.73 | +290% | Bullish | |
| $396.94 | $599.28 | $979.60 | +574% | Bullish |
Current year — the forecast is anchored to the live price, so ROI shows 0%.
| Month | Min | Avg | Max | Change |
|---|---|---|---|---|
| July 2026 | $72.47 | $88.90 | $104.08 | +0.00% |
| August 2026 | $76.84 | $89.64 | $106.60 | +0.84% |
| September 2026 | $77.08 | $90.43 | $108.52 | +0.87% |
| October 2026 | $78.91 | $92.98 | $112.41 | +2.83% |
| November 2026 | $78.92 | $93.35 | $113.53 | +0.39% |
| December 2026 | $77.17 | $91.59 | $111.99 | -1.89% |
Click any year to see its month-by-month DEO forecast. Min / Avg / Max are a bear / base / bull scenario; ROI is the projected move from the current price. Change is the month-over-month move in the average. Estimates, not guarantees.
Diageo plc's 2026 outlook centres on $88.90, within a $72.47 to $111.99 range. That marks a 0% change versus current levels. A consolidation phase looks the most probable path here.
By 2027, DEO could reach as high as $129.46, with a base case around $101.56 and support toward $83.26 — roughly +14% from $88.90. Price action looks broadly range-bound.
Expect DEO to range from $89.61 to $145.86 through 2028. The $111.38 average target implies a +25% move from current prices. That is up +10% on the projected 2027 average. Buyers look set to stay in control over this stretch.
The DEO price prediction for 2029 points to an average of $121.86 (low $96.54, high $163.02) — a potential gain of +37% on today's $88.90. Momentum favours further upside here.
In 2030, DEO is projected to trade between $99.35 and $173.13, averaging $127.11 — a potential gain of +43% from today's $88.90. That is up +4% on the projected 2029 average. Buyers look set to stay in control over this stretch.
Diageo plc's 2031 outlook centres on $143.30, within a $110.65 to $198.28 range. That is up +13% on the projected 2030 average. That marks a +61% change versus current levels. Momentum favours further upside here.
By 2032, DEO could reach as high as $239.18, with a base case around $170.42 and support toward $130.11 — roughly +92% from $88.90. Buyers look set to stay in control over this stretch.
Expect DEO to range from $145.16 to $273.16 through 2033. The $192.13 average target implies a +116% move from current prices. That is up +13% on the projected 2032 average. Momentum favours further upside here.
The DEO price prediction for 2034 points to an average of $211.33 (low $158.08, high $304.05) — a potential gain of +138% on today's $88.90. Buyers look set to stay in control over this stretch.
In 2035, DEO is projected to trade between $159.21 and $312.58, averaging $214.86 — a potential gain of +142% from today's $88.90. That is up +2% on the projected 2034 average. Momentum favours further upside here.
Diageo plc's 2040 outlook centres on $346.76, within a $246.34 to $528.73 range. That is up +61% on the projected 2035 average. That marks a +290% change versus current levels. Buyers look set to stay in control over this stretch.
By 2050, DEO could reach as high as $979.60, with a base case around $599.28 and support toward $396.94 — roughly +574% from $88.90. Momentum favours further upside here.
Investing $1,000 in DEO today (≈ 11.248594 DEO) could be worth
$6,741.11
+$5,741.11 (+574%) by 2050 · US Dollar
Based on the average projected DEO price of $599.28 in 2050.
Based on the base (average) forecast scenario. FX rates are indicative. Estimates only — not financial advice.
See what a past investment in DEOwould be worth at today's price.
$1,000 invested in DEO on Jul 28, 2025 (≈ 9.59785 DEO) would be worth
$853.25
-$146.75 (-14.7%) today · 0.85× · US Dollar
Based on a DEO entry price of $104.19 vs. today's $88.9.
| Invested | Entry price | Value today | Return |
|---|---|---|---|
| 1 week ago | $84.84 | $1,047.85 | +4.8% |
| 1 month ago | $83.51 | $1,064.54 | +6.5% |
| 3 months ago | $78.95 | $1,126.03 | +12.6% |
| 6 months ago | $88.75 | $1,001.69 | +0.2% |
| 1 year ago | $104.19 | $853.25 | -14.7% |
| All time (5.0y) ago | $198.81 | $447.16 | -55.3% |
Past performance from historical market data — it does not predict future results. FX rates are indicative. Not financial advice.
Enter a price to see how it sits against our DEO forecast.
Our base-case forecast reaches $180.00 around 2033.
Implied market cap at $180.00: $100.06B
The multi-year forecast shows a bullish sentiment for the long horizon, with 2030, 2040, and 2050 specifically labeled as BULLISH.
In 2030, the forecast shows an average price of $127.11, a min of $99.35, a max of $173.13, and an ROI of 43.
In 2040, the forecast shows an average price of $346.76, a min of $246.34, a max of $528.73, and an ROI of 290.1.
In 2050, the forecast shows an average price of $599.28, a min of $396.94, a max of $979.60, and an ROI of 574.1. These projections imply a sustained bullish trajectory, but they remain estimates, not guarantees, and carry inherent uncertainty.
Tap a question to reveal the answer.
2030 avg $127.11; min $99.35; max $173.13; ROI 43; sentiment BULLISH.
Forecasts show bullish sentiment in 2030, 2040, and 2050 with ROIs of 43, 290.1, and 574.1 respectively, but these are estimates and not guarantees.
Yes—the max price in 2030 is $173.13.
Current price is $88.90 and market capitalization is $49.42B; rank 302.
Sentiment is BULLISH; RSI14 is 60; SMA50 is $82.12; SMA200 is $86.21; support is $78.70; resistance is $85.48; the 30-day range is $79.38 to $99.56.
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