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Dollar General Corporation is projected to rise to $142.57 by 2027, a +13% move from its current price of $125.97. DG is currently trading above its 50-day average (a bullish sign). Technical indicators currently lean strong buy.
A data-driven summary — not financial advice. See the full breakdown below.
Live market data via Yahoo Finance · updated 7/29/2026
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Jul 31 | $123.25 | $125.99 | $128.80 | +0.02% |
| Aug 1 | $122.15 | $126.01 | $130.00 | +0.03% |
| Aug 2 | $121.32 | $126.03 | $130.93 | +0.05% |
| Aug 3 | $120.62 | $126.05 | $131.73 | +0.07% |
| Aug 4 | $120.02 | $126.07 | $132.44 | +0.08% |
| Aug 5 | $119.47 | $126.10 | $133.08 | +0.10% |
| Aug 6 | $118.98 | $126.12 | $133.68 | +0.12% |
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Week 1 | $118.98 | $126.12 | $133.68 | +0.12% |
| Week 2 | $116.28 | $126.26 | $137.11 | +0.23% |
| Week 3 | $114.28 | $126.41 | $139.83 | +0.35% |
| Week 4 | $112.64 | $126.56 | $142.20 | +0.47% |
| Week 5 | $111.23 | $126.70 | $144.33 | +0.58% |
| Week 6 | $109.98 | $126.85 | $146.31 | +0.70% |
| Week 7 | $108.86 | $127.00 | $148.16 | +0.82% |
Short-term targets derived from the forecast trend and recent volatility. Highly uncertain — not financial advice.
Dollar General Corporation is a discount retailer that provides a broad range of merchandise in the southern, southwestern, midwestern, and eastern United States. Its assortment includes consumables, perishables, household and seasonal items, home products, apparel, and more, spanning everyday essentials to seasonal goods.
The company was formerly known as J.L. Turner & Son, Inc. and changed its name to Dollar General Corporation in 1968. Dollar General was founded in 1939 and is based in Goodlettsville, Tennessee. It sits in the Consumer Defensive category, reflecting its focus on everyday consumer needs.
Dollar General Corporation (DG) is currently trading at $118.92 per share with a market cap of $26.23B, ranking 489 by market capitalization.
The price outlook is described by a year-by-year forecast that shows a path of rising averages over time. The 2026 forecast avg is $118.92, with a neutral sentiment for that year. From 2027 onward, the forecast turns bullish, with higher averages and positive returns in several years, including notable targets for 2030, 2040, and 2050.
The 2030 avg is $159.89 and the 2040 avg is $337.22, while the 2050 avg reaches $655.12. These figures imply meaningful upside over the long term, though they are estimates and not guarantees.
A major floor 19.2% below — a decisive break under it would weaken the trend.
The nearest floor, 13.7% below — buyers have tended to step in here.
Price is pressing into resistance (0.9% away) — a breakout level to watch.
A major ceiling 10.4% above — clearing it would confirm fresh momentum.
Key DG support and resistance from recent price action — levels where the trend has historically paused or reversed. Percentages are the distance from the current price.
A snapshot of DG market posture derived from its technical indicators and recent volatility. Higher trend and alignment lean bullish; higher risk means larger swings.
Technical Analysis
Indicators computed on daily closing prices.
| Period | SMA | Action | EMA | Action |
|---|---|---|---|---|
| MA 5 | $120.36 | Buy | $122.32 | Buy |
| MA 10 | $122.40 | Buy | $121.53 | Buy |
| MA 20 | $119.86 | Buy | $119.98 | Buy |
| MA 50 | $113.80 | Buy | $117.66 | Buy |
| MA 100 | $118.01 | Buy | $118.98 | Buy |
| MA 200 | $122.85 | Buy | $118.77 | Buy |
| Name | Value | Action |
|---|---|---|
| RSI (14) | 59.92 | Neutral |
| Stoch RSI (14) | 69.08 | Neutral |
| CCI (20) | 111.43 | Buy |
| Williams %R (14) | -9.92 | Info |
| MACD (12,26,9) | -0.08 | Sell |
| ROC (12) | 5.93 | Buy |
| Bollinger %B (20,2) | 0.87 | Neutral |
| Stochastic %K (14) | 90.08 | Sell |
| TRIX (15) | 0.30 | Buy |
| Awesome (5,34) | 2.75 | Buy |
| Ultimate (7,14,28) | 55.30 | Neutral |
| Momentum (10) | 5.83 | Buy |
| Aroon Osc (25) | 68.00 | Buy |
| Hull MA (9) | 119.98 | Buy |
| ADX (14) | 15.36 | Neutral |
| ATR (14) | 2.71 | Info |
The near-term technical picture is bullish despite a mixed early-year reading. The RSI14 is 60, suggesting momentum sits in the upper-neutral range. The stock trades above the 50-day moving average of $111.18 and below the 200-day moving average of $121.58, indicating a potential grind between near-term support and resistance.
In the 30-day window, price action has ranged from a low of $105.33 to a high of $134.27, illustrating ongoing volatility within a broad corridor. Key near-term levels include support at $103.52 and resistance at $119.51, which can frame short-term dynamics as traders reassess exposure.
| Year | Min | Avg | Max | ROI | Sentiment |
|---|---|---|---|---|---|
| $101.75 | $125.97 | $164.18 | 0% | Neutral | |
| $115.68 | $142.57 | $184.49 | +13% | Neutral | |
| $130.38 | $164.30 | $219.32 | +30% | Bullish | |
| $134.14 | $172.18 | $235.49 | +37% | Bullish | |
| $151.61 | $197.74 | $276.06 | +57% | Bullish | |
| $181.96 | $240.80 | $342.28 | +91% | Bullish | |
| $194.89 | $261.41 | $377.61 | +108% | Bullish | |
| $212.75 | $288.98 | $423.59 | +129% | Bullish | |
| $218.61 | $300.50 | $446.47 | +139% | Bullish | |
| $219.87 | $305.68 | $459.90 | +143% | Bullish | |
| $332.39 | $486.30 | $771.39 | +286% | Bullish | |
| $637.44 | $1,016.07 | $1,742.17 | +707% | Bullish |
Current year — the forecast is anchored to the live price, so ROI shows 0%.
| Month | Min | Avg | Max | Change |
|---|---|---|---|---|
| July 2026 | $101.75 | $125.97 | $147.79 | +0.00% |
| August 2026 | $109.67 | $128.26 | $153.15 | +1.82% |
| September 2026 | $108.64 | $127.89 | $154.35 | -0.29% |
| October 2026 | $110.49 | $130.76 | $159.15 | +2.24% |
| November 2026 | $112.79 | $134.06 | $164.30 | +2.53% |
| December 2026 | $111.55 | $133.13 | $164.18 | -0.70% |
Click any year to see its month-by-month DG forecast. Min / Avg / Max are a bear / base / bull scenario; ROI is the projected move from the current price. Change is the month-over-month move in the average. Estimates, not guarantees.
In 2026, DG is projected to trade between $101.75 and $164.18, averaging $125.97 — a potential gain of 0% from today's $125.97. Price action looks broadly range-bound.
Dollar General Corporation's 2027 outlook centres on $142.57, within a $115.68 to $184.49 range. That is up +13% on the projected 2026 average. That marks a +13% change versus current levels. A consolidation phase looks the most probable path here.
By 2028, DG could reach as high as $219.32, with a base case around $164.30 and support toward $130.38 — roughly +30% from $125.97. Momentum favours further upside here.
Expect DG to range from $134.14 to $235.49 through 2029. The $172.18 average target implies a +37% move from current prices. That is up +5% on the projected 2028 average. Buyers look set to stay in control over this stretch.
The DG price prediction for 2030 points to an average of $197.74 (low $151.61, high $276.06) — a potential gain of +57% on today's $125.97. Momentum favours further upside here.
In 2031, DG is projected to trade between $181.96 and $342.28, averaging $240.80 — a potential gain of +91% from today's $125.97. That is up +22% on the projected 2030 average. Buyers look set to stay in control over this stretch.
Dollar General Corporation's 2032 outlook centres on $261.41, within a $194.89 to $377.61 range. That is up +9% on the projected 2031 average. That marks a +108% change versus current levels. Momentum favours further upside here.
By 2033, DG could reach as high as $423.59, with a base case around $288.98 and support toward $212.75 — roughly +129% from $125.97. Buyers look set to stay in control over this stretch.
Expect DG to range from $218.61 to $446.47 through 2034. The $300.50 average target implies a +139% move from current prices. That is up +4% on the projected 2033 average. Momentum favours further upside here.
The DG price prediction for 2035 points to an average of $305.68 (low $219.87, high $459.90) — a potential gain of +143% on today's $125.97. Buyers look set to stay in control over this stretch.
In 2040, DG is projected to trade between $332.39 and $771.39, averaging $486.30 — a potential gain of +286% from today's $125.97. That is up +59% on the projected 2035 average. Momentum favours further upside here.
Dollar General Corporation's 2050 outlook centres on $1,016.07, within a $637.44 to $1,742.17 range. That is up +109% on the projected 2040 average. That marks a +707% change versus current levels. Buyers look set to stay in control over this stretch.
Investing $1,000 in DG today (≈ 7.938398 DG) could be worth
$8,065.96
+$7,065.96 (+707%) by 2050 · US Dollar
Based on the average projected DG price of $1,016.07 in 2050.
Based on the base (average) forecast scenario. FX rates are indicative. Estimates only — not financial advice.
See what a past investment in DGwould be worth at today's price.
$1,000 invested in DG on Jul 28, 2025 (≈ 9.450903 DG) would be worth
$1,190.53
+$190.53 (+19.1%) today · 1.19× · US Dollar
Based on a DG entry price of $105.81 vs. today's $125.97.
| Invested | Entry price | Value today | Return |
|---|---|---|---|
| 1 week ago | $123.2 | $1,022.48 | +2.2% |
| 1 month ago | $117.52 | $1,071.9 | +7.2% |
| 3 months ago | $114.13 | $1,103.74 | +10.4% |
| 6 months ago | $141.78 | $888.49 | -11.2% |
| 1 year ago | $105.81 | $1,190.53 | +19.1% |
| All time (5.0y) ago | $232.5 | $541.81 | -45.8% |
Past performance from historical market data — it does not predict future results. FX rates are indicative. Not financial advice.
Enter a price to see how it sits against our DG forecast.
Our base-case forecast reaches $250.00 around 2032.
Implied market cap at $250.00: $55.15B
The multi-year forecast profile shows substantial upside potential after 2026. The 2026 forecast sits at a min of $101.75, an avg of $118.92, and a max of $150.82 with ROI of 0 and a Neutral sentiment. The path becomes more pronounced from 2027 onward, with 2027 avg $129.49 and ROI 8.9; 2028 avg $143.24 and ROI 20.4; 2029 avg $143.21 and ROI 20.4.
By 2030, the forecast projects an avg of $159.89 with ROI 34.5 and a bullish sentiment, followed by stronger figures in 2031 ($189.54 avg, ROI 59.4) and beyond. The 2040 forecast shows an avg of $337.22 with ROI 183.6 and a bullish sentiment, rising to a 2050 avg of $655.12 with ROI 450.9 and bullish sentiment. Overall, the long-term outlook is decisively bullish in the later years, but these are still estimates and not guarantees.
drivers and risks remain uncertain and should be considered when planning long-horizon strategies.
Tap a question to reveal the answer.
The 2030 forecast gives an avg of $159.89 with ROI 34.5% and a bullish sentiment. The min/max for 2030 are $124.90 and $217.94, respectively.
Forecasts show sentiment turning bullish from 2028 onward, with 2028 avg $143.24 and ROI 20.4%, 2029 avg $143.21 and ROI 20.4%, and 2030 avg $159.89 with ROI 34.5%. The 2040 and 2050 outlooks are even stronger (avg $337.22 and $655.12, with corresponding higher ROIs), but these are estimates, not guarantees.
Yes. The 2030 max is $217.94, and later years also show higher tops, including a 2040 max of $514.37 and a 2050 max of $1,071.15.
$118.92 per share.
The 2026 range is a min of $101.75, an avg of $118.92, and a max of $150.82, with neutral sentiment and ROI of 0%.
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