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Harley-Davidson, Inc. is projected to rise to $28.57 by 2027, a +16% move from its current price of $24.64. HOG is currently trading below its 50-day average (a bearish sign). Technical indicators currently lean sell.
A data-driven summary — not financial advice. See the full breakdown below.
Live market data via Yahoo Finance · updated 7/31/2026
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Aug 1 | $24.12 | $24.65 | $25.18 | +0.02% |
| Aug 2 | $23.91 | $24.65 | $25.41 | +0.05% |
| Aug 3 | $23.76 | $24.66 | $25.59 | +0.07% |
| Aug 4 | $23.63 | $24.66 | $25.75 | +0.09% |
| Aug 5 | $23.51 | $24.67 | $25.88 | +0.12% |
| Aug 6 | $23.41 | $24.68 | $26.01 | +0.14% |
| Aug 7 | $23.32 | $24.68 | $26.13 | +0.17% |
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Week 1 | $23.32 | $24.68 | $26.13 | +0.17% |
| Week 2 | $22.81 | $24.72 | $26.79 | +0.33% |
| Week 3 | $22.44 | $24.76 | $27.33 | +0.50% |
| Week 4 | $22.14 | $24.80 | $27.79 | +0.67% |
| Week 5 | $21.88 | $24.85 | $28.22 | +0.83% |
| Week 6 | $21.65 | $24.89 | $28.61 | +1.00% |
| Week 7 | $21.44 | $24.93 | $28.98 | +1.17% |
Short-term targets derived from the forecast trend and recent volatility. Highly uncertain — not financial advice.
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services.
This segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, and licenses its trademarks and related services. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
Harley-Davidson, Inc. trades under the symbol HOG and is categorized in Consumer Cyclical. The current price is $25.49 and the market cap stands at $2.68B, with a rank of 1706. The stock’s price action currently sits near key technical levels, suggesting a near-term price footprint that supports ongoing attention from investors.
The near- to medium-term outlook is informed by a 30-day technical picture and a detailed year-by-year forecast.
A major floor 27.8% below — a decisive break under it would weaken the trend.
Price is testing support right now (2.0% away) — a key level to hold.
The nearest ceiling, 15.5% above — a clean break opens room to run.
A major ceiling 21.9% above — clearing it would confirm fresh momentum.
Key HOG support and resistance from recent price action — levels where the trend has historically paused or reversed. Percentages are the distance from the current price.
A snapshot of HOG market posture derived from its technical indicators and recent volatility. Higher trend and alignment lean bullish; higher risk means larger swings.
Technical Analysis
Indicators computed on daily closing prices.
| Period | SMA | Action | EMA | Action |
|---|---|---|---|---|
| MA 5 | $25.01 | Sell | $25.17 | Sell |
| MA 10 | $26.20 | Sell | $25.59 | Sell |
| MA 20 | $25.84 | Sell | $25.68 | Sell |
| MA 50 | $25.14 | Sell | $25.10 | Sell |
| MA 100 | $23.43 | Buy | $24.19 | Buy |
| MA 200 | $22.91 | Buy | $23.96 | Buy |
| Name | Value | Action |
|---|---|---|
| RSI (14) | 43.77 | Neutral |
| Stoch RSI (14) | 0.00 | Buy |
| CCI (20) | -89.53 | Neutral |
| Williams %R (14) | -100.00 | Info |
| MACD (12,26,9) | -0.26 | Sell |
| ROC (12) | -1.75 | Sell |
| Bollinger %B (20,2) | 0.22 | Neutral |
| Stochastic %K (14) | 0.00 | Buy |
| TRIX (15) | 0.18 | Buy |
| Awesome (5,34) | -0.59 | Sell |
| Ultimate (7,14,28) | 26.13 | Buy |
| Momentum (10) | -2.17 | Sell |
| Aroon Osc (25) | 52.00 | Buy |
| Hull MA (9) | 24.23 | Buy |
| ADX (14) | 13.21 | Neutral |
| ATR (14) | 0.59 | Info |
The 30-day technical picture is labeled BULLISH with an RSI(14) of 50. The price is trading above the SMA50 of $25.16 and above the SMA200 of $22.95, signaling a constructive near-term posture. Support is at $24.15 and resistance at $28.45, with a 30-day price range of $22.03 to $29.49.
| Year | Min | Avg | Max | ROI | Sentiment |
|---|---|---|---|---|---|
| $17.19 | $24.64 | $32.47 | 0% | Neutral | |
| $23.23 | $28.57 | $36.88 | +16% | Neutral | |
| $25.46 | $32.01 | $42.59 | +30% | Bullish | |
| $28.85 | $36.93 | $50.33 | +50% | Bullish | |
| $32.67 | $42.48 | $59.06 | +72% | Bullish | |
| $40.16 | $52.96 | $74.95 | +115% | Bullish | |
| $43.99 | $58.77 | $84.49 | +139% | Bullish | |
| $45.97 | $62.17 | $90.68 | +152% | Bullish | |
| $51.15 | $69.99 | $103.45 | +184% | Bullish | |
| $51.24 | $70.89 | $106.08 | +188% | Bullish | |
| $81.97 | $119.16 | $187.82 | +384% | Bullish | |
| $168.89 | $266.79 | $453.96 | +983% | Bullish |
Current year — the forecast is anchored to the live price, so ROI shows 0%.
| Month | Min | Avg | Max | Change |
|---|---|---|---|---|
| July 2026 | $17.19 | $24.64 | $28.73 | +0.00% |
| August 2026 | $21.46 | $25.07 | $29.90 | +1.76% |
| September 2026 | $21.41 | $25.18 | $30.34 | +0.42% |
| October 2026 | $21.98 | $25.99 | $31.58 | +3.21% |
| November 2026 | $22.46 | $26.67 | $32.63 | +2.62% |
| December 2026 | $22.13 | $26.38 | $32.47 | -1.10% |
Click any year to see its month-by-month HOG forecast. Min / Avg / Max are a bear / base / bull scenario; ROI is the projected move from the current price. Change is the month-over-month move in the average. Estimates, not guarantees.
In 2026, HOG is projected to trade between $17.19 and $32.47, averaging $24.64 — a potential gain of 0% from today's $24.64. A consolidation phase looks the most probable path here.
Harley-Davidson, Inc.'s 2027 outlook centres on $28.57, within a $23.23 to $36.88 range. That is up +16% on the projected 2026 average. That marks a +16% change versus current levels. Price action looks broadly range-bound.
By 2028, HOG could reach as high as $42.59, with a base case around $32.01 and support toward $25.46 — roughly +30% from $24.64. Buyers look set to stay in control over this stretch.
Expect HOG to range from $28.85 to $50.33 through 2029. The $36.93 average target implies a +50% move from current prices. That is up +15% on the projected 2028 average. Momentum favours further upside here.
The HOG price prediction for 2030 points to an average of $42.48 (low $32.67, high $59.06) — a potential gain of +72% on today's $24.64. Buyers look set to stay in control over this stretch.
In 2031, HOG is projected to trade between $40.16 and $74.95, averaging $52.96 — a potential gain of +115% from today's $24.64. That is up +25% on the projected 2030 average. Momentum favours further upside here.
Harley-Davidson, Inc.'s 2032 outlook centres on $58.77, within a $43.99 to $84.49 range. That is up +11% on the projected 2031 average. That marks a +139% change versus current levels. Buyers look set to stay in control over this stretch.
By 2033, HOG could reach as high as $90.68, with a base case around $62.17 and support toward $45.97 — roughly +152% from $24.64. Momentum favours further upside here.
Expect HOG to range from $51.15 to $103.45 through 2034. The $69.99 average target implies a +184% move from current prices. That is up +13% on the projected 2033 average. Buyers look set to stay in control over this stretch.
The HOG price prediction for 2035 points to an average of $70.89 (low $51.24, high $106.08) — a potential gain of +188% on today's $24.64. Momentum favours further upside here.
In 2040, HOG is projected to trade between $81.97 and $187.82, averaging $119.16 — a potential gain of +384% from today's $24.64. That is up +68% on the projected 2035 average. Buyers look set to stay in control over this stretch.
Harley-Davidson, Inc.'s 2050 outlook centres on $266.79, within a $168.89 to $453.96 range. That is up +124% on the projected 2040 average. That marks a +983% change versus current levels. Momentum favours further upside here.
Investing $1,000 in HOG today (≈ 40.584416 HOG) could be worth
$10,827.37
+$9,827.37 (+983%) by 2050 · US Dollar
Based on the average projected HOG price of $266.79 in 2050.
Based on the base (average) forecast scenario. FX rates are indicative. Estimates only — not financial advice.
See what a past investment in HOGwould be worth at today's price.
$1,000 invested in HOG on Jul 30, 2025 (≈ 38.431975 HOG) would be worth
$946.96
-$53.04 (-5.3%) today · 0.95× · US Dollar
Based on a HOG entry price of $26.02 vs. today's $24.64.
| Invested | Entry price | Value today | Return |
|---|---|---|---|
| 1 week ago | $26.52 | $929.11 | -7.1% |
| 1 month ago | $24.46 | $1,007.36 | +0.7% |
| 3 months ago | $24.48 | $1,006.54 | +0.7% |
| 6 months ago | $19.8 | $1,244.44 | +24.4% |
| 1 year ago | $26.02 | $946.96 | -5.3% |
| All time (5.0y) ago | $39.21 | $628.41 | -37.2% |
Past performance from historical market data — it does not predict future results. FX rates are indicative. Not financial advice.
Enter a price to see how it sits against our HOG forecast.
Our base-case forecast reaches $49.00 around 2031.
Implied market cap at $49.00: $5.16B
The multi-year forecast shows sustained upside from 2026 onward. In 2026 the avg price is $25.49 with a min of $17.19, a max of $33.85 and ROI of 0; sentiment NEUTRAL. In 2027 the avg is $30.58 (min $24.80, max $39.61, ROI 20; sentiment NEUTRAL).
In 2028 the avg is $34.77 (min $27.57, max $46.45, ROI 36.4; sentiment BULLISH). In 2029 the avg is $40.83 (min $31.79, max $55.88, ROI 60.2; sentiment BULLISH). By 2030 the avg rises to $48.41 (min $37.09, max $67.64, ROI 89.9; sentiment BULLISH).
The path continues with 2031 avg $60.49 (min $45.67, max $86.05, ROI 137.3), 2032 avg $67.63 (min $50.38, max $97.78, ROI 165.3), 2033 avg $72.78 (min $53.53, max $106.78, ROI 185.5), 2034 avg $82.13 (min $59.69, max $122.14, ROI 222.2), and 2035 avg $83.98 (min $60.35, max $126.48, ROI 229.5; sentiment BULLISH). Long-range forecasts show further upside with 2040 avg $146.36 (min $99.93, max $232.43, ROI 474.2; sentiment BULLISH) and 2050 avg $336.84 (min $210.99, max $578.30, ROI 1221.4; sentiment BULLISH). These figures point to a bullish trajectory over the coming decades, albeit with inherent uncertainty and the usual investment risk that forecasts do not guarantee.
Tap a question to reveal the answer.
Avg $48.41, min $37.09, max $67.64, ROI 89.9%, sentiment BULLISH.
The forecast shows a path of rising average prices from $25.49 in 2026 to $336.84 in 2050, with ROIs rising from 0% in 2026 to 1221.4% in 2050. Sentiment becomes bullish in the later forecast years, but these are estimates and not guarantees.
Yes. The max forecast for 2033 is $106.78, which would exceed $100.
Bullish sentiment with RSI(14) at 50. The price is above SMA50 ($25.16) and SMA200 ($22.95). Support is $24.15 and resistance is $28.45; the 30-day range is $22.03–$29.49.
Current price is $25.49 and market cap is $2.68B; the stock ranks 1706.
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