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The Kroger Co. is projected to rise to $64.77 by 2027, a +9% move from its current price of $59.19. KR is currently trading below its 50-day average (a bearish sign). Technical indicators currently lean sell.
A data-driven summary — not financial advice. See the full breakdown below.
Live market data via Yahoo Finance · updated 7/29/2026
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Jul 31 | $58.13 | $59.20 | $60.28 | +0.02% |
| Aug 1 | $57.71 | $59.21 | $60.75 | +0.03% |
| Aug 2 | $57.39 | $59.22 | $61.11 | +0.05% |
| Aug 3 | $57.12 | $59.23 | $61.42 | +0.06% |
| Aug 4 | $56.88 | $59.24 | $61.69 | +0.08% |
| Aug 5 | $56.67 | $59.25 | $61.94 | +0.09% |
| Aug 6 | $56.48 | $59.25 | $62.17 | +0.11% |
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Week 1 | $56.48 | $59.25 | $62.17 | +0.11% |
| Week 2 | $55.43 | $59.32 | $63.48 | +0.22% |
| Week 3 | $54.65 | $59.38 | $64.53 | +0.33% |
| Week 4 | $54.01 | $59.45 | $65.44 | +0.43% |
| Week 5 | $53.46 | $59.51 | $66.25 | +0.54% |
| Week 6 | $52.97 | $59.58 | $67.01 | +0.65% |
| Week 7 | $52.53 | $59.64 | $67.72 | +0.76% |
Short-term targets derived from the forecast trend and recent volatility. Highly uncertain — not financial advice.
The Kroger Co. (KR) is a consumer defensive stock that operates as a food and drug retailer in the United States. It runs combination food and drug stores, multi-department stores, marketplace stores, and price impact warehouses.
Its stores offer natural food and organic sections, pharmacies, general merchandise, pet centers, fresh seafood, and organic produce; and its multi-department stores provide apparel, home fashion and furnishings, outdoor living, electronics, automotive products, and toys. The Kroger Co. manufactures and processes food products for sale in its supermarkets and online; and sells fuel through its fuel centers.
The Kroger Co. was founded in 1883 and is based in Cincinnati, Ohio.
KR is a consumer defensive retailer with a current price of $58.82, a market cap of $36.04B, and a rank of 368. The near-term outlook shows a path of price appreciation in the forecast, with 2026 avg $58.82 and max $75.21; 2027 avg $65.42 and max $83.45; 2028 avg $72.93 and max $95.57; 2029 avg $74.39 and max $99.57; 2030 avg $77.42 and max $105.49. Long-run projections rise further to 2031 avg $91.52, 2032 $103.26, 2033 $114.35, 2034 $120.64, 2035 $118.34, 2040 $186.38, and 2050 $311.20, with max values up to $508.78 and ROI up to 429.1.
The forecast paints a bullish longer-term trajectory, but indicates a neutral stance in the near term. The stock exhibits an annualized volatility of 30%.
A major floor 15.1% below — a decisive break under it would weaken the trend.
The nearest floor, 6.2% below — buyers have tended to step in here.
The nearest ceiling, 9.3% above — a clean break opens room to run.
A major ceiling 24.6% above — clearing it would confirm fresh momentum.
Key KR support and resistance from recent price action — levels where the trend has historically paused or reversed. Percentages are the distance from the current price.
A snapshot of KR market posture derived from its technical indicators and recent volatility. Higher trend and alignment lean bullish; higher risk means larger swings.
Technical Analysis
Indicators computed on daily closing prices.
| Period | SMA | Action | EMA | Action |
|---|---|---|---|---|
| MA 5 | $57.19 | Buy | $57.41 | Buy |
| MA 10 | $57.70 | Buy | $57.69 | Buy |
| MA 20 | $57.94 | Buy | $58.28 | Buy |
| MA 50 | $61.03 | Sell | $60.61 | Sell |
| MA 100 | $65.49 | Sell | $63.02 | Sell |
| MA 200 | $65.36 | Sell | $64.59 | Sell |
| Name | Value | Action |
|---|---|---|
| RSI (14) | 46.76 | Neutral |
| Stoch RSI (14) | 67.54 | Neutral |
| CCI (20) | 2.54 | Neutral |
| Williams %R (14) | -53.56 | Info |
| MACD (12,26,9) | 0.09 | Buy |
| ROC (12) | -3.14 | Sell |
| Bollinger %B (20,2) | 0.51 | Neutral |
| Stochastic %K (14) | 46.44 | Neutral |
| TRIX (15) | -0.25 | Sell |
| Awesome (5,34) | -1.97 | Sell |
| Ultimate (7,14,28) | 44.71 | Neutral |
| Momentum (10) | -1.33 | Sell |
| Aroon Osc (25) | 28.00 | Buy |
| Hull MA (9) | 56.54 | Buy |
| ADX (14) | 15.83 | Neutral |
| ATR (14) | 0.99 | Info |
The 30-day technical picture is NEUTRAL. RSI14 is 50. The SMA50 is $62.01 and the SMA200 is $65.63. Nearby support sits at $55.53 and resistance at $64.71. The 30-day price range runs from $52.46 to $65.95, highlighting a balanced near-term setup.
| Year | Min | Avg | Max | ROI | Sentiment |
|---|---|---|---|---|---|
| $55.53 | $59.19 | $75.59 | 0% | Neutral | |
| $53.10 | $64.77 | $82.56 | +9% | Neutral | |
| $58.48 | $72.68 | $95.19 | +23% | Bullish | |
| $58.53 | $73.89 | $98.84 | +25% | Bullish | |
| $59.23 | $75.78 | $103.21 | +28% | Bullish | |
| $69.02 | $89.39 | $123.69 | +51% | Bullish | |
| $76.79 | $100.58 | $141.17 | +70% | Bullish | |
| $83.91 | $111.07 | $157.91 | +88% | Bullish | |
| $88.10 | $117.78 | $169.45 | +99% | Bullish | |
| $85.25 | $115.04 | $167.36 | +94% | Bullish | |
| $127.44 | $179.39 | $273.53 | +203% | Bullish | |
| $196.40 | $296.52 | $484.70 | +401% | Bullish |
Current year — the forecast is anchored to the live price, so ROI shows 0%.
| Month | Min | Avg | Max | Change |
|---|---|---|---|---|
| July 2026 | $55.53 | $59.19 | $69.34 | +0.00% |
| August 2026 | $51.34 | $59.90 | $71.23 | +1.19% |
| September 2026 | $51.17 | $60.03 | $72.05 | +0.23% |
| October 2026 | $52.35 | $61.69 | $74.58 | +2.76% |
| November 2026 | $52.93 | $62.61 | $76.14 | +1.49% |
| December 2026 | $52.09 | $61.83 | $75.59 | -1.25% |
Click any year to see its month-by-month KR forecast. Min / Avg / Max are a bear / base / bull scenario; ROI is the projected move from the current price. Change is the month-over-month move in the average. Estimates, not guarantees.
The Kroger Co.'s 2026 outlook centres on $59.19, within a $55.53 to $75.59 range. That marks a 0% change versus current levels. Price action looks broadly range-bound.
By 2027, KR could reach as high as $82.56, with a base case around $64.77 and support toward $53.10 — roughly +9% from $59.19. A consolidation phase looks the most probable path here.
Expect KR to range from $58.48 to $95.19 through 2028. The $72.68 average target implies a +23% move from current prices. That is up +12% on the projected 2027 average. Momentum favours further upside here.
The KR price prediction for 2029 points to an average of $73.89 (low $58.53, high $98.84) — a potential gain of +25% on today's $59.19. Buyers look set to stay in control over this stretch.
In 2030, KR is projected to trade between $59.23 and $103.21, averaging $75.78 — a potential gain of +28% from today's $59.19. That is up +3% on the projected 2029 average. Momentum favours further upside here.
The Kroger Co.'s 2031 outlook centres on $89.39, within a $69.02 to $123.69 range. That is up +18% on the projected 2030 average. That marks a +51% change versus current levels. Buyers look set to stay in control over this stretch.
By 2032, KR could reach as high as $141.17, with a base case around $100.58 and support toward $76.79 — roughly +70% from $59.19. Momentum favours further upside here.
Expect KR to range from $83.91 to $157.91 through 2033. The $111.07 average target implies a +88% move from current prices. That is up +10% on the projected 2032 average. Buyers look set to stay in control over this stretch.
The KR price prediction for 2034 points to an average of $117.78 (low $88.10, high $169.45) — a potential gain of +99% on today's $59.19. Momentum favours further upside here.
In 2035, KR is projected to trade between $85.25 and $167.36, averaging $115.04 — a potential gain of +94% from today's $59.19. That is -2% versus the projected 2034 average. Buyers look set to stay in control over this stretch.
The Kroger Co.'s 2040 outlook centres on $179.39, within a $127.44 to $273.53 range. That is up +56% on the projected 2035 average. That marks a +203% change versus current levels. Momentum favours further upside here.
By 2050, KR could reach as high as $484.70, with a base case around $296.52 and support toward $196.40 — roughly +401% from $59.19. Buyers look set to stay in control over this stretch.
Investing $1,000 in KR today (≈ 16.894746 KR) could be worth
$5,009.67
+$4,009.67 (+401%) by 2050 · US Dollar
Based on the average projected KR price of $296.52 in 2050.
Based on the base (average) forecast scenario. FX rates are indicative. Estimates only — not financial advice.
See what a past investment in KRwould be worth at today's price.
$1,000 invested in KR on Jul 28, 2025 (≈ 14.425851 KR) would be worth
$853.87
-$146.13 (-14.6%) today · 0.85× · US Dollar
Based on a KR entry price of $69.32 vs. today's $59.19.
| Invested | Entry price | Value today | Return |
|---|---|---|---|
| 1 week ago | $58.36 | $1,014.22 | +1.4% |
| 1 month ago | $57.73 | $1,025.29 | +2.5% |
| 3 months ago | $66.93 | $884.36 | -11.6% |
| 6 months ago | $61.82 | $957.46 | -4.3% |
| 1 year ago | $69.32 | $853.87 | -14.6% |
| All time (5.0y) ago | $41.01 | $1,443.31 | +44.3% |
Past performance from historical market data — it does not predict future results. FX rates are indicative. Not financial advice.
Enter a price to see how it sits against our KR forecast.
Our base-case forecast reaches $120.00 around 2040.
Implied market cap at $120.00: $73.52B
Over the multi-year horizon, the forecast shows a clear ascent in the average price. The 2026 avg is $58.82 with a min of $55.53 and a max of $75.21 (ROI 0; sentiment NEUTRAL). The path continues with 2027 avg $65.42 (min $53.60, max $83.45; ROI 11.2; NEUTRAL) and 2028 avg $72.93 (min $58.65, max $95.57; ROI 24; BULLISH).
2029 brings an avg of $74.39 (min $58.91, max $99.57; ROI 26.5; BULLISH), and 2030 shows an avg of $77.42 (min $60.49, max $105.49; ROI 31.6; BULLISH). The bullish trend extends through 2031–2035 with 2031 avg $91.52, 2032 $103.26, 2033 $114.35, 2034 $120.64, and 2035 $118.34, all carrying higher maxes and ROIs (55.6, 75.5, 94.4, 105.1, 101.2 respectively). By 2040, the forecast average rises to $186.38 (min $132.38, max $284.24; ROI 216.9; BULLISH), and by 2050 the average is $311.20 (min $206.09, max $508.78; ROI 429.1; BULLISH).
These figures imply a substantial, though not guaranteed, long-run upside with rising consensus from 2028 onward. Investors should note that forecasts are estimates and carry inherent uncertainty.
Tap a question to reveal the answer.
2030 avg is $77.42 with min $60.49 and max $105.49; ROI 31.6; sentiment BULLISH.
From 2028 onward the forecast shows bullish sentiment, with rising averages and a 2050 max of $508.78 and ROI up to 429.1.
Yes. The 2040 avg is $186.38 and the 2050 max is $508.78, indicating a path that could exceed $200 under the projected trajectory.
Current price is $58.82 and market cap is $36.04B.
RSI14 is 50, SMA50 is $62.01, SMA200 is $65.63. Support is $55.53, resistance is $64.71, and the 30-day range is $52.46 to $65.95.
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