MediaAlpha, Inc. is projected to rise to $15.34 by 2027, a +24% move from its current price of $12.38. MAX is currently trading above its 50-day average (a bullish sign). Technical indicators currently lean neutral.
A data-driven summary — not financial advice. See the full breakdown below.
Live market data via Yahoo Finance · updated 8/1/2026
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Aug 2 | $12.04 | $12.39 | $12.75 | +0.08% |
| Aug 3 | $11.91 | $12.40 | $12.91 | +0.17% |
| Aug 4 | $11.81 | $12.41 | $13.04 | +0.25% |
| Aug 5 | $11.73 | $12.42 | $13.15 | +0.34% |
| Aug 6 | $11.66 | $12.43 | $13.25 | +0.42% |
| Aug 7 | $11.60 | $12.44 | $13.34 | +0.50% |
| Aug 8 | $11.55 | $12.45 | $13.43 | +0.59% |
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Week 1 | $11.55 | $12.45 | $13.43 | +0.59% |
| Week 2 | $11.26 | $12.53 | $13.94 | +1.18% |
| Week 3 | $11.06 | $12.60 | $14.36 | +1.78% |
| Week 4 | $10.90 | $12.67 | $14.74 | +2.38% |
| Week 5 | $10.77 | $12.75 | $15.09 | +2.98% |
| Week 6 | $10.66 | $12.82 | $15.43 | +3.59% |
| Week 7 | $10.57 | $12.90 | $15.75 | +4.20% |
Short-term targets derived from the forecast trend and recent volatility. Highly uncertain — not financial advice.
MediaAlpha, Inc. operates an insurance customer acquisition platform in the United States. Its technology platform offers end customer acquisition for insurance carriers, agents, distributors, and other clients in verticals including property and casualty insurance, health insurance, and life insurance.
The company was founded in 2014 and is headquartered in Los Angeles, California.
MediaAlpha, Inc. (MAX) is the software-enabled services company behind an insurance customer acquisition platform in the United States. It trades at $12.38 and sits within the Communications Services area of the market.
A major floor 35.0% below — a decisive break under it would weaken the trend.
The nearest floor, 18.2% below — buyers have tended to step in here.
The nearest ceiling, 15.3% above — a clean break opens room to run.
A major ceiling 32.5% above — clearing it would confirm fresh momentum.
Key MAX support and resistance from recent price action — levels where the trend has historically paused or reversed. Percentages are the distance from the current price.
A snapshot of MAX market posture derived from its technical indicators and recent volatility. Higher trend and alignment lean bullish; higher risk means larger swings.
Technical Analysis
Indicators computed on daily closing prices.
| Period | SMA | Action | EMA | Action |
|---|---|---|---|---|
| MA 5 | $13.42 | Sell | $13.21 | Sell |
| MA 10 | $13.51 | Sell | $13.39 | Sell |
| MA 20 | $13.67 | Sell | $13.20 | Sell |
| MA 50 | $11.40 | Buy | $12.01 | Buy |
| MA 100 | $10.38 | Buy | $11.16 | Buy |
| MA 200 | $10.84 | Buy | $10.91 | Buy |
| Name | Value | Action |
|---|---|---|
| RSI (14) | 43.61 | Neutral |
| Stoch RSI (14) | 0.00 | Buy |
| CCI (20) | -236.11 | Sell |
| Williams %R (14) | -100.00 | Info |
| MACD (12,26,9) | -0.26 | Sell |
| ROC (12) | -12.76 | Sell |
| Bollinger %B (20,2) | -0.21 | Buy |
| Stochastic %K (14) | 0.00 | Buy |
| TRIX (15) | 0.91 | Buy |
| Awesome (5,34) | 0.82 | Buy |
| Ultimate (7,14,28) | 34.85 | Neutral |
| Momentum (10) | -1.74 | Sell |
| Aroon Osc (25) | 64.00 | Buy |
| Hull MA (9) | 13.37 | Sell |
| ADX (14) | 36.10 | Sell |
| ATR (14) | 0.31 | Info |
The 30-day technical picture leans bullish, with the stock showing momentum support and resistance levels to watch. The RSI(14) is 40, and the price currently trades above both the 50-day and 200-day simple moving averages, indicating a constructive near-term posture. The 50-day SMA is $11.40 and the 200-day SMA is $10.84, providing nearby trend reference points.
| Year | Min | Avg | Max | ROI | Sentiment |
|---|---|---|---|---|---|
| $7.17 | $12.38 | $17.52 | 0% | Neutral | |
| $12.19 | $15.34 | $20.45 | +24% | Bullish | |
| $13.97 | $18.12 | $25.11 | +46% | Bullish | |
| $19.71 | $26.19 | $37.42 | +112% | Bullish | |
| $21.93 | $29.78 | $43.65 | +141% | Bullish | |
| $23.39 | $32.39 | $48.54 | +162% | Bullish | |
| $26.33 | $37.14 | $56.76 | +200% | Bullish | |
| $26.66 | $38.27 | $59.54 | +209% | Bullish | |
| $29.71 | $43.34 | $68.55 | +250% | Bullish | |
| $34.60 | $51.28 | $82.36 | +314% | Bullish | |
| $50.07 | $79.67 | $136.39 | +544% | Bullish | |
| $116.25 | $209.19 | $392.93 | +15.9x | Bullish |
Current year — the forecast is anchored to the live price, so ROI shows 0%.
| Month | Min | Avg | Max | Change |
|---|---|---|---|---|
| August 2026 | $7.17 | $12.38 | $15.66 | +0.00% |
| September 2026 | $11.37 | $13.47 | $16.43 | +8.83% |
| October 2026 | $11.20 | $13.37 | $16.48 | -0.80% |
| November 2026 | $11.28 | $13.54 | $16.84 | +1.30% |
| December 2026 | $11.58 | $13.97 | $17.52 | +3.18% |
Click any year to see its month-by-month MAX forecast. Min / Avg / Max are a bear / base / bull scenario; ROI is the projected move from the current price. Change is the month-over-month move in the average. Estimates, not guarantees.
The MAX price prediction for 2026 points to an average of $12.38 (low $7.17, high $17.52) — a potential gain of 0% on today's $12.38. A consolidation phase looks the most probable path here.
In 2027, MAX is projected to trade between $12.19 and $20.45, averaging $15.34 — a potential gain of +24% from today's $12.38. That is up +24% on the projected 2026 average. Momentum favours further upside here.
MediaAlpha, Inc.'s 2028 outlook centres on $18.12, within a $13.97 to $25.11 range. That is up +18% on the projected 2027 average. That marks a +46% change versus current levels. Buyers look set to stay in control over this stretch.
By 2029, MAX could reach as high as $37.42, with a base case around $26.19 and support toward $19.71 — roughly +112% from $12.38. Momentum favours further upside here.
Expect MAX to range from $21.93 to $43.65 through 2030. The $29.78 average target implies a +141% move from current prices. That is up +14% on the projected 2029 average. Buyers look set to stay in control over this stretch.
The MAX price prediction for 2031 points to an average of $32.39 (low $23.39, high $48.54) — a potential gain of +162% on today's $12.38. Momentum favours further upside here.
In 2032, MAX is projected to trade between $26.33 and $56.76, averaging $37.14 — a potential gain of +200% from today's $12.38. That is up +15% on the projected 2031 average. Buyers look set to stay in control over this stretch.
MediaAlpha, Inc.'s 2033 outlook centres on $38.27, within a $26.66 to $59.54 range. That is up +3% on the projected 2032 average. That marks a +209% change versus current levels. Momentum favours further upside here.
By 2034, MAX could reach as high as $68.55, with a base case around $43.34 and support toward $29.71 — roughly +250% from $12.38. Buyers look set to stay in control over this stretch.
Expect MAX to range from $34.60 to $82.36 through 2035. The $51.28 average target implies a +314% move from current prices. That is up +18% on the projected 2034 average. Momentum favours further upside here.
The MAX price prediction for 2040 points to an average of $79.67 (low $50.07, high $136.39) — a potential gain of +544% on today's $12.38. Buyers look set to stay in control over this stretch.
In 2050, MAX is projected to trade between $116.25 and $392.93, averaging $209.19 — a potential gain of +15.9x from today's $12.38. That is up +163% on the projected 2040 average. Momentum favours further upside here.
Investing $1,000 in MAX today (≈ 80.775444 MAX) could be worth
$16,897.54
+$15,897.54 (+1590%) by 2050 · US Dollar
Based on the average projected MAX price of $209.19 in 2050.
Based on the base (average) forecast scenario. FX rates are indicative. Estimates only — not financial advice.
See what a past investment in MAXwould be worth at today's price.
$1,000 invested in MAX on Jul 31, 2025 (≈ 99.800395 MAX) would be worth
$1,235.53
+$235.53 (+23.6%) today · 1.24× · US Dollar
Based on a MAX entry price of $10.02 vs. today's $12.38.
| Invested | Entry price | Value today | Return |
|---|---|---|---|
| 1 week ago | $13.13 | $942.88 | -5.7% |
| 1 month ago | $12.8 | $967.19 | -3.3% |
| 3 months ago | $9.1 | $1,360.44 | +36.0% |
| 6 months ago | $10.08 | $1,228.17 | +22.8% |
| 1 year ago | $10.02 | $1,235.53 | +23.6% |
| All time (5.0y) ago | $32.9 | $376.29 | -62.4% |
Past performance from historical market data — it does not predict future results. FX rates are indicative. Not financial advice.
Enter a price to see how it sits against our MAX forecast.
Our base-case forecast reaches $25.00 around 2029.
Implied market cap at $25.00: $1.32B
The multi-year forecast projects meaningful upside for MediaAlpha. For 2030, the expected average price is $29.78 with a range from $21.93 to $43.65 and an ROIPct of 140.6; the sentiment is bullish. By 2040, the average price is forecast at $79.67 with a range from $50.07 to $136.39 and an ROIPct of 543.5; the sentiment remains bullish.
In 2050, the forecast calls for an average price of $209.19, ranging from $116.25 to $392.93 and a ROIPct of 1589.8, with bullish sentiment continuing. These figures imply substantial upside potential over the long term, but as with all forecasts they are estimates and not guarantees; market dynamics can alter outcomes.
Tap a question to reveal the answer.
The 2030 forecast shows an avg of $29.78, a min of $21.93, and a max of $43.65, with ROIPct of 140.6 and bullish sentiment.
The forecast shows upside potential across years, including an avg of $29.78 in 2030 and $209.19 in 2050, but the 2026 figure lists an avg of $12.38 with ROIPct 0, indicating uncertainty and that forecasts are estimates, not guarantees.
Yes, the 2040 forecast shows an avg of $79.67, with a min of $50.07 and a max of $136.39, ROIPct of 543.5, and bullish sentiment.
The 30-day range is $10.26 to $14.94. The RSI(14) is 40, SMA50 is $11.40, SMA200 is $10.84, with support at $10.13 and resistance at $14.27.
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