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PROG Holdings, Inc. is projected to rise to $53.37 by 2027, a +24% move from its current price of $42.96. PRG is currently trading above its 50-day average (a bullish sign). Technical indicators currently lean neutral.
A data-driven summary — not financial advice. See the full breakdown below.
Live market data via Yahoo Finance · updated 7/31/2026
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Aug 1 | $42.02 | $42.96 | $43.93 | 0.00% |
| Aug 2 | $41.63 | $42.96 | $44.33 | 0.00% |
| Aug 3 | $41.34 | $42.96 | $44.65 | 0.00% |
| Aug 4 | $41.09 | $42.96 | $44.92 | 0.00% |
| Aug 5 | $40.88 | $42.96 | $45.15 | 0.00% |
| Aug 6 | $40.68 | $42.96 | $45.37 | 0.00% |
| Aug 7 | $40.51 | $42.96 | $45.57 | 0.00% |
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Week 1 | $40.51 | $42.96 | $45.57 | 0.00% |
| Week 2 | $39.53 | $42.96 | $46.69 | +0.01% |
| Week 3 | $38.80 | $42.97 | $47.58 | +0.01% |
| Week 4 | $38.20 | $42.97 | $48.34 | +0.02% |
| Week 5 | $37.67 | $42.97 | $49.01 | +0.02% |
| Week 6 | $37.20 | $42.97 | $49.64 | +0.03% |
| Week 7 | $36.78 | $42.97 | $50.22 | +0.03% |
Short-term targets derived from the forecast trend and recent volatility. Highly uncertain — not financial advice.
PROG Holdings, Inc. is a financial technology holding company providing payment options to consumers in the United States. The company operates through two segments: Progressive Leasing and Four.
It owns Progressive Leasing, an in-store, app-based, and e-commerce point-of-sale lease-to-own solutions provider; and Four, which enables consumers of all credit backgrounds to pay for purchases over time through short-term, interest-free instalment buy-now-pay-later BNPL plans. The company offers Purchasing Power, that provides these underserved customers with alternatives to traditional financing options. PROG Holdings, Inc.
was founded in 1955 and is based in Draper, Utah. It was formerly known as Aaron's Holdings Company, Inc. and changed its name to PROG Holdings, Inc. in December 2020.
The asset is PROG Holdings, Inc., trading as PRG. The current price is $43.29. The market cap is $1.73B and the rank is 2036. The category for this stock is Industrials.
A major floor 35.5% below — a decisive break under it would weaken the trend.
The nearest floor, 12.4% below — buyers have tended to step in here.
The nearest ceiling, 10.6% above — a clean break opens room to run.
A major ceiling 22.5% above — clearing it would confirm fresh momentum.
Key PRG support and resistance from recent price action — levels where the trend has historically paused or reversed. Percentages are the distance from the current price.
A snapshot of PRG market posture derived from its technical indicators and recent volatility. Higher trend and alignment lean bullish; higher risk means larger swings.
Technical Analysis
Indicators computed on daily closing prices.
| Period | SMA | Action | EMA | Action |
|---|---|---|---|---|
| MA 5 | $43.56 | Sell | $43.56 | Sell |
| MA 10 | $44.32 | Sell | $44.01 | Sell |
| MA 20 | $44.50 | Sell | $43.83 | Sell |
| MA 50 | $40.64 | Buy | $41.23 | Buy |
| MA 100 | $35.90 | Buy | $38.17 | Buy |
| MA 200 | $33.63 | Buy | $35.64 | Buy |
| Name | Value | Action |
|---|---|---|
| RSI (14) | 48.63 | Neutral |
| Stoch RSI (14) | 2.93 | Buy |
| CCI (20) | -99.55 | Neutral |
| Williams %R (14) | -96.21 | Info |
| MACD (12,26,9) | -0.58 | Sell |
| ROC (12) | -4.98 | Sell |
| Bollinger %B (20,2) | 0.19 | Neutral |
| Stochastic %K (14) | 3.79 | Buy |
| TRIX (15) | 0.46 | Buy |
| Awesome (5,34) | 0.43 | Buy |
| Ultimate (7,14,28) | 39.34 | Neutral |
| Momentum (10) | -4.57 | Sell |
| Aroon Osc (25) | 60.00 | Buy |
| Hull MA (9) | 43.22 | Sell |
| ADX (14) | 20.18 | Sell |
| ATR (14) | 0.92 | Info |
The short-term technical picture is bullish. RSI14 is 50, and the moving averages show a bullish bias with SMA50 at $39.85 and SMA200 at $33.37. The stock faces the nearby price structure with a support level at $37.13 and a resistance at $47.53.
| Year | Min | Avg | Max | ROI | Sentiment |
|---|---|---|---|---|---|
| $27.73 | $42.96 | $55.51 | 0% | Neutral | |
| $43.28 | $53.37 | $69.12 | +24% | Bullish | |
| $49.23 | $62.09 | $82.98 | +45% | Bullish | |
| $50.63 | $65.05 | $89.10 | +51% | Bullish | |
| $60.68 | $79.25 | $110.82 | +84% | Bullish | |
| $75.78 | $100.44 | $143.03 | +134% | Bullish | |
| $84.36 | $113.34 | $164.04 | +164% | Bullish | |
| $95.96 | $130.58 | $191.81 | +204% | Bullish | |
| $100.62 | $138.58 | $206.35 | +223% | Bullish | |
| $105.15 | $146.49 | $220.91 | +241% | Bullish | |
| $174.81 | $256.47 | $407.93 | +497% | Bullish | |
| $303.69 | $486.01 | $836.08 | +10.3x | Bullish |
Current year — the forecast is anchored to the live price, so ROI shows 0%.
| Month | Min | Avg | Max | Change |
|---|---|---|---|---|
| July 2026 | $27.73 | $42.96 | $50.04 | +0.00% |
| August 2026 | $36.25 | $42.38 | $50.57 | -1.36% |
| September 2026 | $36.52 | $42.99 | $51.87 | +1.44% |
| October 2026 | $37.48 | $44.36 | $53.99 | +3.19% |
| November 2026 | $37.50 | $44.57 | $54.64 | +0.49% |
| December 2026 | $37.70 | $45.00 | $55.51 | +0.95% |
Click any year to see its month-by-month PRG forecast. Min / Avg / Max are a bear / base / bull scenario; ROI is the projected move from the current price. Change is the month-over-month move in the average. Estimates, not guarantees.
In 2026, PRG is projected to trade between $27.73 and $55.51, averaging $42.96 — a potential gain of 0% from today's $42.96. Price action looks broadly range-bound.
PROG Holdings, Inc.'s 2027 outlook centres on $53.37, within a $43.28 to $69.12 range. That is up +24% on the projected 2026 average. That marks a +24% change versus current levels. Buyers look set to stay in control over this stretch.
By 2028, PRG could reach as high as $82.98, with a base case around $62.09 and support toward $49.23 — roughly +45% from $42.96. Momentum favours further upside here.
Expect PRG to range from $50.63 to $89.10 through 2029. The $65.05 average target implies a +51% move from current prices. That is up +5% on the projected 2028 average. Buyers look set to stay in control over this stretch.
The PRG price prediction for 2030 points to an average of $79.25 (low $60.68, high $110.82) — a potential gain of +84% on today's $42.96. Momentum favours further upside here.
In 2031, PRG is projected to trade between $75.78 and $143.03, averaging $100.44 — a potential gain of +134% from today's $42.96. That is up +27% on the projected 2030 average. Buyers look set to stay in control over this stretch.
PROG Holdings, Inc.'s 2032 outlook centres on $113.34, within a $84.36 to $164.04 range. That is up +13% on the projected 2031 average. That marks a +164% change versus current levels. Momentum favours further upside here.
By 2033, PRG could reach as high as $191.81, with a base case around $130.58 and support toward $95.96 — roughly +204% from $42.96. Buyers look set to stay in control over this stretch.
Expect PRG to range from $100.62 to $206.35 through 2034. The $138.58 average target implies a +223% move from current prices. That is up +6% on the projected 2033 average. Momentum favours further upside here.
The PRG price prediction for 2035 points to an average of $146.49 (low $105.15, high $220.91) — a potential gain of +241% on today's $42.96. Buyers look set to stay in control over this stretch.
In 2040, PRG is projected to trade between $174.81 and $407.93, averaging $256.47 — a potential gain of +497% from today's $42.96. That is up +75% on the projected 2035 average. Momentum favours further upside here.
PROG Holdings, Inc.'s 2050 outlook centres on $486.01, within a $303.69 to $836.08 range. That is up +90% on the projected 2040 average. That marks a +10.3x change versus current levels. Buyers look set to stay in control over this stretch.
Investing $1,000 in PRG today (≈ 23.277467 PRG) could be worth
$11,313.02
+$10,313.02 (+1031%) by 2050 · US Dollar
Based on the average projected PRG price of $486.01 in 2050.
Based on the base (average) forecast scenario. FX rates are indicative. Estimates only — not financial advice.
See what a past investment in PRGwould be worth at today's price.
$1,000 invested in PRG on Jul 30, 2025 (≈ 30.845159 PRG) would be worth
$1,325.11
+$325.11 (+32.5%) today · 1.33× · US Dollar
Based on a PRG entry price of $32.42 vs. today's $42.96.
| Invested | Entry price | Value today | Return |
|---|---|---|---|
| 1 week ago | $43.6 | $985.32 | -1.5% |
| 1 month ago | $46.61 | $921.69 | -7.8% |
| 3 months ago | $36.19 | $1,187.07 | +18.7% |
| 6 months ago | $32.44 | $1,324.29 | +32.4% |
| 1 year ago | $32.42 | $1,325.11 | +32.5% |
| All time (5.0y) ago | $43.53 | $986.91 | -1.3% |
Past performance from historical market data — it does not predict future results. FX rates are indicative. Not financial advice.
Enter a price to see how it sits against our PRG forecast.
Our base-case forecast reaches $86.00 around 2031.
Implied market cap at $86.00: $3.43B
The multi-year forecast shows a clear upward trajectory across the horizon. In 2026 the min is $27.73, the avg is $43.29, and the max is $56.04, with ROI 0% and a Neutral sentiment. By 2030 the avg rises to $82.47 and the max to $113.74, with ROI 90.5% and a Bullish sentiment.
By 2040 the avg is $272.34 and the max $423.64, with ROI 529.1% and a Bullish sentiment. By 2050 the avg reaches $525.90 and the max $880.68, with ROI 1114.8% and a Bullish sentiment. These figures illustrate a strong long-term upside, though they are estimates and not guarantees.
Tap a question to reveal the answer.
2030 forecast shows an avg of $82.47, with a min of $63.84 and a max of $113.74. The ROI is 90.5% and the sentiment is BULLISH.
Forecasts indicate a bullish trajectory with rising averages: 2030 avg $82.47, 2040 avg $272.34, and 2050 avg $525.90, with ROI reaching 90.5% by 2030 and 1114.8% by 2050. These are estimates and not guarantees.
Yes. The 2030 max is $113.74, and subsequent years show higher max values (2031 $146.74; 2032 $168.67; 2033 $197.55; 2034 $212.74; 2035 $228.84).
The current price is $43.29 and the market cap is $1.73B.
The sentiment is BULLISH. RSI14 is 50; SMA50 is $39.85; SMA200 is $33.37. The stock has support at $37.13 and resistance at $47.53, with a 30-day range from $37.84 to $49.53.
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