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Rollins, Inc. is projected to rise to $41.19 by 2027, a +7% move from its current price of $38.35. ROL is currently trading below its 50-day average (a bearish sign). Technical indicators currently lean strong sell.
A data-driven summary — not financial advice. See the full breakdown below.
Live market data via Yahoo Finance · updated 7/31/2026
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Aug 1 | $37.74 | $38.35 | $38.96 | -0.01% |
| Aug 2 | $37.49 | $38.34 | $39.21 | -0.02% |
| Aug 3 | $37.30 | $38.34 | $39.40 | -0.03% |
| Aug 4 | $37.14 | $38.33 | $39.57 | -0.04% |
| Aug 5 | $37.00 | $38.33 | $39.71 | -0.05% |
| Aug 6 | $36.87 | $38.33 | $39.84 | -0.06% |
| Aug 7 | $36.75 | $38.32 | $39.96 | -0.07% |
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Week 1 | $36.75 | $38.32 | $39.96 | -0.07% |
| Week 2 | $36.09 | $38.29 | $40.63 | -0.15% |
| Week 3 | $35.59 | $38.27 | $41.14 | -0.22% |
| Week 4 | $35.17 | $38.24 | $41.57 | -0.29% |
| Week 5 | $34.80 | $38.21 | $41.95 | -0.37% |
| Week 6 | $34.46 | $38.18 | $42.30 | -0.44% |
| Week 7 | $34.16 | $38.15 | $42.62 | -0.51% |
Short-term targets derived from the forecast trend and recent volatility. Highly uncertain — not financial advice.
Rollins, Inc. is a provider of pest and wildlife control services to residential and commercial customers in the United States and internationally. The company offers pest control services to residential properties protecting from common pests, including rodents, insects, and wildlife.
It also provides workplace pest control solutions for customers across various end markets, such as healthcare, food service, and logistics. In addition, the company offers termite protection and ancillary services for both residential and commercial customers. It serves clients directly, as well as through franchisee operations.
The company was formerly known as Rollins Broadcasting, Inc and changed its name to Rollins, Inc. in 1965. Rollins, Inc. was founded in 1901 and is headquartered in Atlanta, Georgia.
Rollins, Inc. (ROL) is currently priced at $39.44 per share. With a market cap of $18.99B, Rollins ranks 601. The current price sits near key technical levels, and the long-run outlook shows potential upside as the forecast advances.
The average price in 2030 is $59.65 and the average price in 2050 is $195.51, with bullish sentiment building in later years and a rising long-run ROI (to 395.7% by 2050).
A major floor 12.4% below — a decisive break under it would weaken the trend.
Price is testing support right now (0.0% away) — a key level to hold.
The nearest ceiling, 18.5% above — a clean break opens room to run.
A major ceiling 48.6% above — clearing it would confirm fresh momentum.
Key ROL support and resistance from recent price action — levels where the trend has historically paused or reversed. Percentages are the distance from the current price.
A snapshot of ROL market posture derived from its technical indicators and recent volatility. Higher trend and alignment lean bullish; higher risk means larger swings.
Technical Analysis
Indicators computed on daily closing prices.
| Period | SMA | Action | EMA | Action |
|---|---|---|---|---|
| MA 5 | $38.75 | Sell | $39.18 | Sell |
| MA 10 | $41.04 | Sell | $40.42 | Sell |
| MA 20 | $42.64 | Sell | $41.95 | Sell |
| MA 50 | $45.26 | Sell | $45.14 | Sell |
| MA 100 | $49.88 | Sell | $48.84 | Sell |
| MA 200 | $54.95 | Sell | $52.08 | Sell |
| Name | Value | Action |
|---|---|---|
| RSI (14) | 27.41 | Buy |
| Stoch RSI (14) | 4.53 | Buy |
| CCI (20) | -126.23 | Sell |
| Williams %R (14) | -100.00 | Info |
| MACD (12,26,9) | -0.44 | Sell |
| ROC (12) | -13.41 | Sell |
| Bollinger %B (20,2) | 0.08 | Neutral |
| Stochastic %K (14) | 0.00 | Buy |
| TRIX (15) | -0.43 | Sell |
| Awesome (5,34) | -4.68 | Sell |
| Ultimate (7,14,28) | 16.01 | Buy |
| Momentum (10) | -7.11 | Sell |
| Aroon Osc (25) | -40.00 | Sell |
| Hull MA (9) | 37.71 | Buy |
| ADX (14) | 29.77 | Sell |
| ATR (14) | 0.75 | Info |
The 30-day technical picture is NEUTRAL. RSI14 is 30, indicating neutral momentum. The 50-day simple moving average is $46.73 and the 200-day simple moving average is $55.42. Price action sits at support of $39.44 and faces resistance at $47.77. The 30-day range spans from $35.15 to $44.26.
| Year | Min | Avg | Max | ROI | Sentiment |
|---|---|---|---|---|---|
| $38.35 | $38.35 | $44.71 | 0% | Neutral | |
| $33.78 | $41.19 | $52.50 | +7% | Neutral | |
| $35.96 | $44.70 | $58.53 | +17% | Neutral | |
| $41.21 | $52.02 | $69.58 | +36% | Bullish | |
| $45.60 | $58.34 | $79.46 | +52% | Bullish | |
| $45.19 | $58.52 | $80.97 | +53% | Bullish | |
| $47.75 | $62.54 | $87.76 | +63% | Bullish | |
| $49.49 | $65.50 | $93.11 | +71% | Bullish | |
| $50.39 | $67.36 | $96.91 | +76% | Bullish | |
| $59.95 | $80.91 | $117.70 | +111% | Bullish | |
| $74.34 | $104.63 | $159.54 | +173% | Bullish | |
| $127.87 | $193.04 | $315.54 | +403% | Bullish |
Current year — the forecast is anchored to the live price, so ROI shows 0%.
| Month | Min | Avg | Max | Change |
|---|---|---|---|---|
| July 2026 | $38.35 | $38.35 | $44.63 | +0.00% |
| August 2026 | $32.31 | $37.67 | $44.76 | -1.77% |
| September 2026 | $32.39 | $37.98 | $45.56 | +0.83% |
| October 2026 | $32.37 | $38.14 | $46.08 | +0.40% |
| November 2026 | $31.35 | $37.08 | $45.07 | -2.77% |
| December 2026 | $30.82 | $36.58 | $44.71 | -1.35% |
Click any year to see its month-by-month ROL forecast. Min / Avg / Max are a bear / base / bull scenario; ROI is the projected move from the current price. Change is the month-over-month move in the average. Estimates, not guarantees.
Rollins, Inc.'s 2026 outlook centres on $38.35, within a $38.35 to $44.71 range. That marks a 0% change versus current levels. Price action looks broadly range-bound.
By 2027, ROL could reach as high as $52.50, with a base case around $41.19 and support toward $33.78 — roughly +7% from $38.35. A consolidation phase looks the most probable path here.
Expect ROL to range from $35.96 to $58.53 through 2028. The $44.70 average target implies a +17% move from current prices. That is up +9% on the projected 2027 average. Price action looks broadly range-bound.
The ROL price prediction for 2029 points to an average of $52.02 (low $41.21, high $69.58) — a potential gain of +36% on today's $38.35. Buyers look set to stay in control over this stretch.
In 2030, ROL is projected to trade between $45.60 and $79.46, averaging $58.34 — a potential gain of +52% from today's $38.35. That is up +12% on the projected 2029 average. Momentum favours further upside here.
Rollins, Inc.'s 2031 outlook centres on $58.52, within a $45.19 to $80.97 range. That is up 0% on the projected 2030 average. That marks a +53% change versus current levels. Buyers look set to stay in control over this stretch.
By 2032, ROL could reach as high as $87.76, with a base case around $62.54 and support toward $47.75 — roughly +63% from $38.35. Momentum favours further upside here.
Expect ROL to range from $49.49 to $93.11 through 2033. The $65.50 average target implies a +71% move from current prices. That is up +5% on the projected 2032 average. Buyers look set to stay in control over this stretch.
The ROL price prediction for 2034 points to an average of $67.36 (low $50.39, high $96.91) — a potential gain of +76% on today's $38.35. Momentum favours further upside here.
In 2035, ROL is projected to trade between $59.95 and $117.70, averaging $80.91 — a potential gain of +111% from today's $38.35. That is up +20% on the projected 2034 average. Buyers look set to stay in control over this stretch.
Rollins, Inc.'s 2040 outlook centres on $104.63, within a $74.34 to $159.54 range. That is up +29% on the projected 2035 average. That marks a +173% change versus current levels. Momentum favours further upside here.
By 2050, ROL could reach as high as $315.54, with a base case around $193.04 and support toward $127.87 — roughly +403% from $38.35. Buyers look set to stay in control over this stretch.
Investing $1,000 in ROL today (≈ 26.075619 ROL) could be worth
$5,033.65
+$4,033.65 (+403%) by 2050 · US Dollar
Based on the average projected ROL price of $193.04 in 2050.
Based on the base (average) forecast scenario. FX rates are indicative. Estimates only — not financial advice.
See what a past investment in ROLwould be worth at today's price.
$1,000 invested in ROL on Jul 30, 2025 (≈ 17.349063 ROL) would be worth
$665.34
-$334.66 (-33.5%) today · 0.67× · US Dollar
Based on a ROL entry price of $57.64 vs. today's $38.35.
| Invested | Entry price | Value today | Return |
|---|---|---|---|
| 1 week ago | $39.44 | $972.36 | -2.8% |
| 1 month ago | $41.74 | $918.78 | -8.1% |
| 3 months ago | $54.78 | $700.07 | -30.0% |
| 6 months ago | $63.34 | $605.46 | -39.5% |
| 1 year ago | $57.64 | $665.34 | -33.5% |
| All time (5.0y) ago | $38.54 | $995.07 | -0.5% |
Past performance from historical market data — it does not predict future results. FX rates are indicative. Not financial advice.
Enter a price to see how it sits against our ROL forecast.
Our base-case forecast reaches $77.00 around 2035.
Implied market cap at $77.00: $37.05B
The multi-year forecast shows a bullish progression after 2026, with sentiment turning BULLISH in 2029 and continuing through 2050. The 2030 forecast has an average price of $59.65 with a 51.2% ROI, and a bullish outlook. The 2040 forecast calls for an average of $105.36 with a 167.1% ROI, while the 2050 forecast envisions an average of $195.51 with a 395.7% ROI.
These estimates imply substantial potential upside over the long term, but they remain estimates and are not guarantees.
Tap a question to reveal the answer.
2030 min $46.61, avg $59.65, max $81.26; ROI 51.2%; sentiment BULLISH.
Yes. The forecast shows sentiment BULLISH for 2029 onward, with 2030 avg $59.65 (ROI 51.2%), 2040 avg $105.36 (ROI 167.1%), and 2050 avg $195.51 (ROI 395.7%).
Current price is $39.44. The 30-day range is $35.15 to $44.26.
2035 max $120.27 indicates the forecast allows exceeding $100 by 2035.
Avg $195.51; min $129.49; max $319.61; ROI 395.7%; sentiment BULLISH.
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