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Rush Enterprises, Inc. is projected to rise to $114.80 by 2027, a +44% move from its current price of $79.93. RUSHA is currently trading above its 50-day average (a bullish sign). Technical indicators currently lean strong buy.
A data-driven summary — not financial advice. See the full breakdown below.
Live market data via Yahoo Finance · updated 7/31/2026
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Aug 1 | $78.64 | $79.98 | $81.34 | +0.07% |
| Aug 2 | $78.15 | $80.03 | $81.97 | +0.13% |
| Aug 3 | $77.78 | $80.09 | $82.46 | +0.20% |
| Aug 4 | $77.48 | $80.14 | $82.89 | +0.26% |
| Aug 5 | $77.22 | $80.19 | $83.27 | +0.33% |
| Aug 6 | $76.99 | $80.24 | $83.63 | +0.39% |
| Aug 7 | $76.79 | $80.30 | $83.96 | +0.46% |
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Week 1 | $76.79 | $80.30 | $83.96 | +0.46% |
| Week 2 | $75.73 | $80.66 | $85.92 | +0.92% |
| Week 3 | $75.00 | $81.03 | $87.55 | +1.38% |
| Week 4 | $74.45 | $81.40 | $89.00 | +1.84% |
| Week 5 | $74.00 | $81.77 | $90.36 | +2.31% |
| Week 6 | $73.64 | $82.15 | $91.64 | +2.77% |
| Week 7 | $73.33 | $82.52 | $92.87 | +3.24% |
Short-term targets derived from the forecast trend and recent volatility. Highly uncertain — not financial advice.
Rush Enterprises, Inc., through its subsidiaries, operates as an integrated retailer of commercial vehicles and related services in the United States and Canada. The company operates a network of commercial vehicle dealerships under the Rush Truck Centers name. Its Rush Truck Centers primarily sell commercial vehicles manufactured by Peterbilt, International, Hino, Ford, Isuzu, IC Bus, Blue Bird, Blue Arc and Battle Motors.
The company also engages in the retail sale of new and used commercial vehicles, and aftermarket parts, as well as provision of service and repair, financing, and leasing and rental services; and offers property and casualty insurance, including collision and liability insurance on commercial vehicles, cargo insurance, and credit life insurance products. In addition, it provides equipment installation and repair, parts installation, and paint and body repair services; new vehicle pre-delivery inspection, truck modification, and natural gas fuel system installation services, body, chassis upfitting, and component installation services; parts and collision repair; CNG fuel systems; and vehicle telematics products, as well as sells new and used trailers, and tires for commercial vehicles. The company serves regional and national fleets, local and state governments, corporations, and owner-operators.
Rush Enterprises, Inc. was incorporated in 1965 and is headquartered in New Braunfels, Texas. It is categorized in the Consumer Cyclical sector.
Rush Enterprises, Inc. (RUSHA) is a publicly traded company in the Consumer Cyclical sector that operates Rush Truck Centers, a network of dealerships selling and servicing commercial vehicles and related offerings in the United States and Canada.
A major floor 21.4% below — a decisive break under it would weaken the trend.
The nearest floor, 15.0% below — buyers have tended to step in here.
Price is pressing into resistance (2.1% away) — a breakout level to watch.
A major ceiling 12.8% above — clearing it would confirm fresh momentum.
Key RUSHA support and resistance from recent price action — levels where the trend has historically paused or reversed. Percentages are the distance from the current price.
A snapshot of RUSHA market posture derived from its technical indicators and recent volatility. Higher trend and alignment lean bullish; higher risk means larger swings.
Technical Analysis
Indicators computed on daily closing prices.
| Period | SMA | Action | EMA | Action |
|---|---|---|---|---|
| MA 5 | $78.79 | Buy | $79.14 | Buy |
| MA 10 | $77.44 | Buy | $77.98 | Buy |
| MA 20 | $76.15 | Buy | $76.36 | Buy |
| MA 50 | $72.27 | Buy | $73.65 | Buy |
| MA 100 | $70.65 | Buy | $70.92 | Buy |
| MA 200 | $64.52 | Buy | $66.62 | Buy |
| Name | Value | Action |
|---|---|---|
| RSI (14) | 63.52 | Neutral |
| Stoch RSI (14) | 52.78 | Neutral |
| CCI (20) | 141.03 | Buy |
| Williams %R (14) | -25.22 | Info |
| MACD (12,26,9) | 0.31 | Buy |
| ROC (12) | 5.37 | Buy |
| Bollinger %B (20,2) | 0.90 | Neutral |
| Stochastic %K (14) | 74.78 | Neutral |
| TRIX (15) | 0.34 | Buy |
| Awesome (5,34) | 4.77 | Buy |
| Ultimate (7,14,28) | 71.17 | Sell |
| Momentum (10) | 0.27 | Buy |
| Aroon Osc (25) | 76.00 | Buy |
| Hull MA (9) | 80.67 | Sell |
| ADX (14) | 20.62 | Buy |
| ATR (14) | 1.26 | Info |
The stock has a bullish technical backdrop with the RSI14 at 70. The near-term moving averages show SMA50 at $72.05 and SMA200 at $64.37, placing the current price near key technical levels. Support is noted at $67.93 and resistance at $81.62, framing a tight near-term operating band.
| Year | Min | Avg | Max | ROI | Sentiment |
|---|---|---|---|---|---|
| $54.09 | $79.93 | $109.20 | 0% | Neutral | |
| $94.13 | $114.80 | $146.30 | +44% | Bullish | |
| $116.43 | $144.71 | $189.49 | +81% | Bullish | |
| $130.40 | $164.59 | $220.16 | +106% | Bullish | |
| $142.47 | $182.27 | $248.23 | +128% | Bullish | |
| $159.54 | $206.61 | $285.86 | +158% | Bullish | |
| $173.86 | $227.71 | $319.56 | +185% | Bullish | |
| $200.63 | $265.54 | $377.50 | +232% | Bullish | |
| $236.74 | $316.46 | $455.29 | +296% | Bullish | |
| $269.88 | $364.19 | $529.80 | +356% | Bullish | |
| $385.31 | $542.35 | $826.92 | +579% | Bullish | |
| $820.46 | $1,238.67 | $2,024.69 | +14.5x | Bullish |
Current year — the forecast is anchored to the live price, so ROI shows 0%.
| Month | Min | Avg | Max | Change |
|---|---|---|---|---|
| July 2026 | $54.09 | $79.93 | $93.07 | +0.00% |
| August 2026 | $70.16 | $81.81 | $97.21 | +2.35% |
| September 2026 | $72.33 | $84.82 | $101.74 | +3.68% |
| October 2026 | $72.32 | $85.20 | $102.95 | +0.45% |
| November 2026 | $72.29 | $85.49 | $103.93 | +0.34% |
| December 2026 | $75.29 | $89.34 | $109.20 | +4.50% |
Click any year to see its month-by-month RUSHA forecast. Min / Avg / Max are a bear / base / bull scenario; ROI is the projected move from the current price. Change is the month-over-month move in the average. Estimates, not guarantees.
By 2026, RUSHA could reach as high as $109.20, with a base case around $79.93 and support toward $54.09 — roughly 0% from $79.93. Price action looks broadly range-bound.
Expect RUSHA to range from $94.13 to $146.30 through 2027. The $114.80 average target implies a +44% move from current prices. That is up +44% on the projected 2026 average. Buyers look set to stay in control over this stretch.
The RUSHA price prediction for 2028 points to an average of $144.71 (low $116.43, high $189.49) — a potential gain of +81% on today's $79.93. Momentum favours further upside here.
In 2029, RUSHA is projected to trade between $130.40 and $220.16, averaging $164.59 — a potential gain of +106% from today's $79.93. That is up +14% on the projected 2028 average. Buyers look set to stay in control over this stretch.
Rush Enterprises, Inc.'s 2030 outlook centres on $182.27, within a $142.47 to $248.23 range. That is up +11% on the projected 2029 average. That marks a +128% change versus current levels. Momentum favours further upside here.
By 2031, RUSHA could reach as high as $285.86, with a base case around $206.61 and support toward $159.54 — roughly +158% from $79.93. Buyers look set to stay in control over this stretch.
Expect RUSHA to range from $173.86 to $319.56 through 2032. The $227.71 average target implies a +185% move from current prices. That is up +10% on the projected 2031 average. Momentum favours further upside here.
The RUSHA price prediction for 2033 points to an average of $265.54 (low $200.63, high $377.50) — a potential gain of +232% on today's $79.93. Buyers look set to stay in control over this stretch.
In 2034, RUSHA is projected to trade between $236.74 and $455.29, averaging $316.46 — a potential gain of +296% from today's $79.93. That is up +19% on the projected 2033 average. Momentum favours further upside here.
Rush Enterprises, Inc.'s 2035 outlook centres on $364.19, within a $269.88 to $529.80 range. That is up +15% on the projected 2034 average. That marks a +356% change versus current levels. Buyers look set to stay in control over this stretch.
By 2040, RUSHA could reach as high as $826.92, with a base case around $542.35 and support toward $385.31 — roughly +579% from $79.93. Momentum favours further upside here.
Expect RUSHA to range from $820.46 to $2,024.69 through 2050. The $1,238.67 average target implies a +14.5x move from current prices. That is up +128% on the projected 2040 average. Buyers look set to stay in control over this stretch.
Investing $1,000 in RUSHA today (≈ 12.510947 RUSHA) could be worth
$15,496.91
+$14,496.91 (+1450%) by 2050 · US Dollar
Based on the average projected RUSHA price of $1,238.67 in 2050.
Based on the base (average) forecast scenario. FX rates are indicative. Estimates only — not financial advice.
See what a past investment in RUSHAwould be worth at today's price.
$1,000 invested in RUSHA on Jul 30, 2025 (≈ 18.825302 RUSHA) would be worth
$1,504.71
+$504.71 (+50.5%) today · 1.50× · US Dollar
Based on a RUSHA entry price of $53.12 vs. today's $79.93.
| Invested | Entry price | Value today | Return |
|---|---|---|---|
| 1 week ago | $76.37 | $1,046.62 | +4.7% |
| 1 month ago | $72.99 | $1,095.08 | +9.5% |
| 3 months ago | $72.99 | $1,095.08 | +9.5% |
| 6 months ago | $64.19 | $1,245.21 | +24.5% |
| 1 year ago | $53.12 | $1,504.71 | +50.5% |
| All time (5.0y) ago | $30.9 | $2,586.73 | +158.7% |
Past performance from historical market data — it does not predict future results. FX rates are indicative. Not financial advice.
Enter a price to see how it sits against our RUSHA forecast.
Our base-case forecast reaches $160.00 around 2029.
Implied market cap at $160.00: $9.77B
The multi-year forecast delineates a strong longer-term uptrend. For 2026, the avg price is $81.62 with a neutral sentiment and a min of $54.09 and a max of $112.17. From 2027 onward, the outlook turns bullish with rising averages and sizable upside: 2027 avg $118.66 (ROI 45.4%), 2028 avg $150.23 (ROI 84.1%), 2029 avg $171.86 (ROI 110.6%), 2030 avg $191.02 (ROI 134%), 2031 avg $217.75 (ROI 166.8%), 2032 avg $241.35 (ROI 195.7%), 2033 avg $282.57 (ROI 246.2%), 2034 avg $338.32 (ROI 314.5%), 2035 avg $390.09 (ROI 377.9%), 2040 avg $588.59 (ROI 621.1%), and 2050 avg $1,355.42 (ROI 1560.6%).
These figures reflect bullish sentiment in the longer horizon, with progressively higher price targets, while noting that forecasts are estimates, not guarantees, and depend on market conditions and other factors.
Tap a question to reveal the answer.
The 2030 forecast shows an avg price of $191.02 with a min of $149.31 and a max of $260.17, and an ROI of 134%; sentiment is BULLISH.
The longer-term forecast is bullish from 2027 onward, with rising avg prices and high upside (e.g., 2040 ROI 621.1% and 2050 ROI 1560.6%), though 2026 is neutral. These are estimates and not guarantees.
Yes. The 2026 max is $112.17 and the 2027 max is $151.24, indicating that the price could exceed $100 in the near term according to the forecast.
Current price is $81.62 and market cap is $6.34B.
RSI14 is 70 with a bullish sentiment. The 30-day range is $73.08 to $91.16; near-term support is $67.93 and resistance is $81.62; annualized volatility is 30%.
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