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Rush Enterprises, Inc. is projected to rise to $116.83 by 2027, a +50% move from its current price of $78.14. RUSHB is currently trading above its 50-day average (a bullish sign). Technical indicators currently lean strong buy.
A data-driven summary — not financial advice. See the full breakdown below.
Live market data via Yahoo Finance · updated 7/31/2026
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Aug 1 | $76.98 | $78.16 | $79.35 | +0.02% |
| Aug 2 | $76.52 | $78.18 | $79.87 | +0.05% |
| Aug 3 | $76.16 | $78.19 | $80.28 | +0.07% |
| Aug 4 | $75.87 | $78.21 | $80.62 | +0.09% |
| Aug 5 | $75.62 | $78.23 | $80.93 | +0.12% |
| Aug 6 | $75.39 | $78.25 | $81.21 | +0.14% |
| Aug 7 | $75.18 | $78.27 | $81.47 | +0.16% |
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Week 1 | $75.18 | $78.27 | $81.47 | +0.16% |
| Week 2 | $74.06 | $78.39 | $82.97 | +0.32% |
| Week 3 | $73.24 | $78.52 | $84.18 | +0.48% |
| Week 4 | $72.57 | $78.65 | $85.22 | +0.65% |
| Week 5 | $72.00 | $78.77 | $86.18 | +0.81% |
| Week 6 | $71.50 | $78.90 | $87.06 | +0.97% |
| Week 7 | $71.06 | $79.03 | $87.89 | +1.13% |
Short-term targets derived from the forecast trend and recent volatility. Highly uncertain — not financial advice.
Rush Enterprises, Inc., through its subsidiaries, operates as an integrated retailer of commercial vehicles and related services in the United States and Canada. The company operates a network of commercial vehicle dealerships under the Rush Truck Centers name and sells commercial vehicles manufactured by Peterbilt, International, Hino, Ford, Isuzu, IC Bus, Blue Bird, Blue Arc and Battle Motors.
Rush Enterprises, Inc. was incorporated in 1965 and is headquartered in New Braunfels, Texas.
Rush Enterprises, Inc. (RUSHB) is a stock that currently trades at $76.03. It has a market cap of $5.91B and is ranked 1196 by market capitalization.
The near-term price outlook includes a 2026 forecast with min $55.04, avg $76.03, max $101.06 and a 0% ROI with NEUTRAL sentiment.
The longer-term forecast shows a bullish trend beyond 2026, with annual averages rising through subsequent years and reaching higher levels into 2030 and beyond (e.g., 2030 avg $168.46; 2040 avg $564.68; 2050 avg $1,099.49).
A major floor 20.8% below — a decisive break under it would weaken the trend.
The nearest floor, 10.2% below — buyers have tended to step in here.
Price is pressing into resistance (1.1% away) — a breakout level to watch.
A major ceiling 8.2% above — clearing it would confirm fresh momentum.
Key RUSHB support and resistance from recent price action — levels where the trend has historically paused or reversed. Percentages are the distance from the current price.
A snapshot of RUSHB market posture derived from its technical indicators and recent volatility. Higher trend and alignment lean bullish; higher risk means larger swings.
Technical Analysis
Indicators computed on daily closing prices.
| Period | SMA | Action | EMA | Action |
|---|---|---|---|---|
| MA 5 | $77.38 | Buy | $77.55 | Buy |
| MA 10 | $76.33 | Buy | $76.85 | Buy |
| MA 20 | $76.09 | Buy | $75.90 | Buy |
| MA 50 | $72.03 | Buy | $73.30 | Buy |
| MA 100 | $69.62 | Buy | $70.12 | Buy |
| MA 200 | $63.62 | Buy | $65.80 | Buy |
| Name | Value | Action |
|---|---|---|
| RSI (14) | 61.17 | Neutral |
| Stoch RSI (14) | 69.18 | Neutral |
| CCI (20) | 129.91 | Buy |
| Williams %R (14) | -18.72 | Info |
| MACD (12,26,9) | 0.05 | Buy |
| ROC (12) | 3.92 | Buy |
| Bollinger %B (20,2) | 0.90 | Neutral |
| Stochastic %K (14) | 81.28 | Sell |
| TRIX (15) | 0.26 | Buy |
| Awesome (5,34) | 2.49 | Buy |
| Ultimate (7,14,28) | 72.87 | Sell |
| Momentum (10) | -0.11 | Sell |
| Aroon Osc (25) | 28.00 | Buy |
| Hull MA (9) | 78.59 | Sell |
| ADX (14) | 19.49 | Neutral |
| ATR (14) | 1.00 | Info |
The 30-day technical picture leans bullish with RSI14 at 60.
The 50-day and 200-day moving averages sit at $70.77 and $63.05 respectively, with a defined support at $70.16 and a resistance at $78.25. The 30-day price range spans from $68.13 to $84.84, reflecting a within-range activity over the period.
| Year | Min | Avg | Max | ROI | Sentiment |
|---|---|---|---|---|---|
| $55.04 | $78.14 | $103.36 | 0% | Neutral | |
| $95.79 | $116.83 | $148.89 | +50% | Bullish | |
| $105.13 | $130.66 | $171.09 | +67% | Bullish | |
| $117.70 | $148.56 | $198.72 | +90% | Bullish | |
| $136.22 | $174.27 | $237.34 | +123% | Bullish | |
| $146.37 | $189.55 | $262.26 | +143% | Bullish | |
| $176.13 | $230.69 | $323.74 | +195% | Bullish | |
| $212.84 | $281.71 | $400.48 | +261% | Bullish | |
| $235.21 | $314.43 | $452.36 | +302% | Bullish | |
| $259.32 | $349.94 | $509.08 | +348% | Bullish | |
| $423.30 | $595.83 | $908.46 | +663% | Bullish | |
| $766.05 | $1,156.51 | $1,890.40 | +13.8x | Bullish |
Current year — the forecast is anchored to the live price, so ROI shows 0%.
| Month | Min | Avg | Max | Change |
|---|---|---|---|---|
| July 2026 | $55.04 | $78.14 | $90.95 | +0.00% |
| August 2026 | $66.50 | $77.54 | $92.14 | -0.77% |
| September 2026 | $68.05 | $79.80 | $95.72 | +2.91% |
| October 2026 | $69.96 | $82.42 | $99.59 | +3.29% |
| November 2026 | $69.99 | $82.76 | $100.61 | +0.42% |
| December 2026 | $71.26 | $84.56 | $103.36 | +2.17% |
Click any year to see its month-by-month RUSHB forecast. Min / Avg / Max are a bear / base / bull scenario; ROI is the projected move from the current price. Change is the month-over-month move in the average. Estimates, not guarantees.
Expect RUSHB to range from $55.04 to $103.36 through 2026. The $78.14 average target implies a 0% move from current prices. A consolidation phase looks the most probable path here.
The RUSHB price prediction for 2027 points to an average of $116.83 (low $95.79, high $148.89) — a potential gain of +50% on today's $78.14. Momentum favours further upside here.
In 2028, RUSHB is projected to trade between $105.13 and $171.09, averaging $130.66 — a potential gain of +67% from today's $78.14. That is up +12% on the projected 2027 average. Buyers look set to stay in control over this stretch.
Rush Enterprises, Inc.'s 2029 outlook centres on $148.56, within a $117.70 to $198.72 range. That is up +14% on the projected 2028 average. That marks a +90% change versus current levels. Momentum favours further upside here.
By 2030, RUSHB could reach as high as $237.34, with a base case around $174.27 and support toward $136.22 — roughly +123% from $78.14. Buyers look set to stay in control over this stretch.
Expect RUSHB to range from $146.37 to $262.26 through 2031. The $189.55 average target implies a +143% move from current prices. That is up +9% on the projected 2030 average. Momentum favours further upside here.
The RUSHB price prediction for 2032 points to an average of $230.69 (low $176.13, high $323.74) — a potential gain of +195% on today's $78.14. Buyers look set to stay in control over this stretch.
In 2033, RUSHB is projected to trade between $212.84 and $400.48, averaging $281.71 — a potential gain of +261% from today's $78.14. That is up +22% on the projected 2032 average. Momentum favours further upside here.
Rush Enterprises, Inc.'s 2034 outlook centres on $314.43, within a $235.21 to $452.36 range. That is up +12% on the projected 2033 average. That marks a +302% change versus current levels. Buyers look set to stay in control over this stretch.
By 2035, RUSHB could reach as high as $509.08, with a base case around $349.94 and support toward $259.32 — roughly +348% from $78.14. Momentum favours further upside here.
Expect RUSHB to range from $423.30 to $908.46 through 2040. The $595.83 average target implies a +663% move from current prices. That is up +70% on the projected 2035 average. Buyers look set to stay in control over this stretch.
The RUSHB price prediction for 2050 points to an average of $1,156.51 (low $766.05, high $1,890.40) — a potential gain of +13.8x on today's $78.14. Momentum favours further upside here.
Investing $1,000 in RUSHB today (≈ 12.797543 RUSHB) could be worth
$14,800.51
+$13,800.51 (+1380%) by 2050 · US Dollar
Based on the average projected RUSHB price of $1,156.51 in 2050.
Based on the base (average) forecast scenario. FX rates are indicative. Estimates only — not financial advice.
See what a past investment in RUSHBwould be worth at today's price.
$1,000 invested in RUSHB on Jul 30, 2025 (≈ 18.751171 RUSHB) would be worth
$1,465.22
+$465.22 (+46.5%) today · 1.47× · US Dollar
Based on a RUSHB entry price of $53.33 vs. today's $78.14.
| Invested | Entry price | Value today | Return |
|---|---|---|---|
| 1 week ago | $75.74 | $1,031.69 | +3.2% |
| 1 month ago | $76.5 | $1,021.44 | +2.1% |
| 3 months ago | $70.19 | $1,113.26 | +11.3% |
| 6 months ago | $59.01 | $1,324.18 | +32.4% |
| 1 year ago | $53.33 | $1,465.22 | +46.5% |
| All time (5.0y) ago | $28.87 | $2,706.93 | +170.7% |
Past performance from historical market data — it does not predict future results. FX rates are indicative. Not financial advice.
Enter a price to see how it sits against our RUSHB forecast.
Our base-case forecast reaches $160.00 around 2030.
Implied market cap at $160.00: $2.67B
The multi-year forecast shows bullish sentiment from 2027 onward, with steadily higher averages and robust upside potential.
For 2030, the forecast gives an avg of $168.46 and an ROI of 121.6%.
In 2040, the forecast shows an avg of $564.68 with an ROI of 642.7%.
By 2050, the forecast projects an avg of $1,099.49 and an ROI of 1346.1%, with a max as high as $1,797.31. These figures reflect a prolonged bullish trajectory, though they remain estimates and are not guarantees of future results.
Tap a question to reveal the answer.
In 2030 the forecast shows min $131.66, avg $168.46, max $229.48 with ROI 121.6% and sentiment BULLISH.
The forecast shows bullish sentiment from 2027 onward with rising averages (e.g., 2027 avg $113.60; 2030 avg $168.46; 2050 avg $1,099.49) and high potential upside, though 2026 is neutral. These are estimates, not guarantees.
Yes. The 2050 forecast shows an avg of $1,099.49 and a max of $1,797.31 with BULLISH sentiment.
RSI14 is 60 and the trend shows SMA50 at $70.77 and SMA200 at $63.05. Support is at $70.16 and resistance at $78.25. The 30-day range is $68.13 to $84.84, with annualized volatility of 30%.
Current price is $76.03 and the market cap is $5.91B; the rank is 1196.
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