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The Simply Good Foods Company is projected to rise to $11.93 by 2027, a +17% move from its current price of $10.18. SMPL is currently trading below its 50-day average (a bearish sign). Technical indicators currently lean strong sell.
A data-driven summary — not financial advice. See the full breakdown below.
Live market data via Yahoo Finance · updated 8/1/2026
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Aug 2 | $9.91 | $10.19 | $10.47 | +0.06% |
| Aug 3 | $9.81 | $10.19 | $10.59 | +0.12% |
| Aug 4 | $9.73 | $10.20 | $10.69 | +0.18% |
| Aug 5 | $9.66 | $10.20 | $10.78 | +0.24% |
| Aug 6 | $9.61 | $10.21 | $10.85 | +0.30% |
| Aug 7 | $9.56 | $10.22 | $10.92 | +0.36% |
| Aug 8 | $9.51 | $10.22 | $10.99 | +0.43% |
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Week 1 | $9.51 | $10.22 | $10.99 | +0.43% |
| Week 2 | $9.27 | $10.27 | $11.37 | +0.85% |
| Week 3 | $9.10 | $10.31 | $11.68 | +1.28% |
| Week 4 | $8.97 | $10.35 | $11.96 | +1.71% |
| Week 5 | $8.85 | $10.40 | $12.21 | +2.15% |
| Week 6 | $8.76 | $10.44 | $12.46 | +2.58% |
| Week 7 | $8.67 | $10.49 | $12.69 | +3.02% |
Short-term targets derived from the forecast trend and recent volatility. Highly uncertain — not financial advice.
The Simply Good Foods Company is a consumer-packaged food and beverage company that develops, markets, and sells snacks and meal replacements, and other products in North America and internationally. It offers protein bars, ready-to-drink beverages and shakes, sweet and salty snacks, cookies, muffins, protein chips and crackers, protein powders, and recipes under the Quest, Atkins, and OWYN brand names. It licenses certain products that contain its brands and logos and distributes its products to various retail channels, such as mass merchandise, grocery and drug stores, club and convenience stores, gas stations, and other channels.
It also sells through e-commerce channels, including questnutrition.com, atkins.com, liveowyn.com, amazon.com and others. The company was incorporated in 2017 and is headquartered in Denver, Colorado.
SMPL is the Simply Good Foods Company, trading with a current price of $10.92 per share and a market capitalization of $965.78M. It holds a market rank of 2425. These figures place the stock among mid-cap consumer staples listings with a focus on snacks and meal-replacement products.
Near term, sentiment is BEARISH, with RSI(14) at 40 and price action sitting below the 50-day and 200-day moving averages (SMA50 at $12.17 and SMA200 at $16.56). The stock’s immediate support is at $10.92 and resistance at $13.73, suggesting a tight range around the current level.
The 30-day price range extends from $8.93 to $13.36, and annualized volatility stands at 60%, indicating elevated short-term swings. The outlook from the forecast table shows a path of gradual upside over the coming years, with varying returns by year and a creditable long-run bullish tilt.
A major floor 23.2% below — a decisive break under it would weaken the trend.
Price is testing support right now (0.0% away) — a key level to hold.
The nearest ceiling, 34.9% above — a clean break opens room to run.
A major ceiling 46.5% above — clearing it would confirm fresh momentum.
Key SMPL support and resistance from recent price action — levels where the trend has historically paused or reversed. Percentages are the distance from the current price.
A snapshot of SMPL market posture derived from its technical indicators and recent volatility. Higher trend and alignment lean bullish; higher risk means larger swings.
Technical Analysis
Indicators computed on daily closing prices.
| Period | SMA | Action | EMA | Action |
|---|---|---|---|---|
| MA 5 | $10.42 | Sell | $10.37 | Sell |
| MA 10 | $10.51 | Sell | $10.67 | Sell |
| MA 20 | $11.53 | Sell | $11.20 | Sell |
| MA 50 | $11.96 | Sell | $11.93 | Sell |
| MA 100 | $12.55 | Sell | $13.19 | Sell |
| MA 200 | $15.94 | Sell | $16.47 | Sell |
| Name | Value | Action |
|---|---|---|
| RSI (14) | 34.48 | Neutral |
| Stoch RSI (14) | 20.65 | Neutral |
| CCI (20) | -84.58 | Neutral |
| Williams %R (14) | -100.00 | Info |
| MACD (12,26,9) | -0.13 | Sell |
| ROC (12) | -14.31 | Sell |
| Bollinger %B (20,2) | 0.20 | Neutral |
| Stochastic %K (14) | 0.00 | Buy |
| TRIX (15) | -0.54 | Sell |
| Awesome (5,34) | -1.60 | Sell |
| Ultimate (7,14,28) | 32.91 | Neutral |
| Momentum (10) | -0.90 | Sell |
| Aroon Osc (25) | -80.00 | Sell |
| Hull MA (9) | 10.30 | Sell |
| ADX (14) | 22.27 | Sell |
| ATR (14) | 0.31 | Info |
The near-term picture remains bearish with price trading around a key support level. RSI is 40, and the stock is positioned below SMA50 ($12.17) and SMA200 ($16.56), signaling downside pressure relative to intermediate-to-longer trends.
Price faces resistance at $13.73, while support sits at $10.92, creating a narrow trading band near the current price. The 30-day range spans from $8.93 to $13.36, underscoring the potential for continued volatility in the near term.
| Year | Min | Avg | Max | ROI | Sentiment |
|---|---|---|---|---|---|
| $10.18 | $10.18 | $14.36 | 0% | Neutral | |
| $9.52 | $11.93 | $15.80 | +17% | Neutral | |
| $9.57 | $12.34 | $16.97 | +21% | Bullish | |
| $9.59 | $12.65 | $17.92 | +24% | Bullish | |
| $9.94 | $13.39 | $19.43 | +32% | Bullish | |
| $10.15 | $13.92 | $20.64 | +37% | Bullish | |
| $11.61 | $16.21 | $24.50 | +59% | Bullish | |
| $13.43 | $19.06 | $29.30 | +87% | Bullish | |
| $13.49 | $19.44 | $30.36 | +91% | Bullish | |
| $13.78 | $20.15 | $31.94 | +98% | Bullish | |
| $17.99 | $28.11 | $47.41 | +176% | Bullish | |
| $27.50 | $48.21 | $88.95 | +374% | Bullish |
Current year — the forecast is anchored to the live price, so ROI shows 0%.
| Month | Min | Avg | Max | Change |
|---|---|---|---|---|
| August 2026 | $10.18 | $10.18 | $12.68 | +0.00% |
| September 2026 | $9.13 | $10.81 | $13.14 | +6.14% |
| October 2026 | $9.03 | $10.76 | $13.23 | -0.43% |
| November 2026 | $9.21 | $11.03 | $13.68 | +2.56% |
| December 2026 | $9.55 | $11.49 | $14.36 | +4.12% |
Click any year to see its month-by-month SMPL forecast. Min / Avg / Max are a bear / base / bull scenario; ROI is the projected move from the current price. Change is the month-over-month move in the average. Estimates, not guarantees.
The Simply Good Foods Company's 2026 outlook centres on $10.18, within a $10.18 to $14.36 range. That marks a 0% change versus current levels. A consolidation phase looks the most probable path here.
By 2027, SMPL could reach as high as $15.80, with a base case around $11.93 and support toward $9.52 — roughly +17% from $10.18. Price action looks broadly range-bound.
Expect SMPL to range from $9.57 to $16.97 through 2028. The $12.34 average target implies a +21% move from current prices. That is up +3% on the projected 2027 average. Buyers look set to stay in control over this stretch.
The SMPL price prediction for 2029 points to an average of $12.65 (low $9.59, high $17.92) — a potential gain of +24% on today's $10.18. Momentum favours further upside here.
In 2030, SMPL is projected to trade between $9.94 and $19.43, averaging $13.39 — a potential gain of +32% from today's $10.18. That is up +6% on the projected 2029 average. Buyers look set to stay in control over this stretch.
The Simply Good Foods Company's 2031 outlook centres on $13.92, within a $10.15 to $20.64 range. That is up +4% on the projected 2030 average. That marks a +37% change versus current levels. Momentum favours further upside here.
By 2032, SMPL could reach as high as $24.50, with a base case around $16.21 and support toward $11.61 — roughly +59% from $10.18. Buyers look set to stay in control over this stretch.
Expect SMPL to range from $13.43 to $29.30 through 2033. The $19.06 average target implies a +87% move from current prices. That is up +18% on the projected 2032 average. Momentum favours further upside here.
The SMPL price prediction for 2034 points to an average of $19.44 (low $13.49, high $30.36) — a potential gain of +91% on today's $10.18. Buyers look set to stay in control over this stretch.
In 2035, SMPL is projected to trade between $13.78 and $31.94, averaging $20.15 — a potential gain of +98% from today's $10.18. That is up +4% on the projected 2034 average. Momentum favours further upside here.
The Simply Good Foods Company's 2040 outlook centres on $28.11, within a $17.99 to $47.41 range. That is up +40% on the projected 2035 average. That marks a +176% change versus current levels. Buyers look set to stay in control over this stretch.
By 2050, SMPL could reach as high as $88.95, with a base case around $48.21 and support toward $27.50 — roughly +374% from $10.18. Momentum favours further upside here.
Investing $1,000 in SMPL today (≈ 98.231827 SMPL) could be worth
$4,736.15
+$3,736.15 (+374%) by 2050 · US Dollar
Based on the average projected SMPL price of $48.21 in 2050.
Based on the base (average) forecast scenario. FX rates are indicative. Estimates only — not financial advice.
See what a past investment in SMPLwould be worth at today's price.
$1,000 invested in SMPL on Jul 31, 2025 (≈ 32.829942 SMPL) would be worth
$334.21
-$665.79 (-66.6%) today · 0.33× · US Dollar
Based on a SMPL entry price of $30.46 vs. today's $10.18.
| Invested | Entry price | Value today | Return |
|---|---|---|---|
| 1 week ago | $10.22 | $996.09 | -0.4% |
| 1 month ago | $13.5 | $754.07 | -24.6% |
| 3 months ago | $13.23 | $769.46 | -23.1% |
| 6 months ago | $18.13 | $561.5 | -43.8% |
| 1 year ago | $30.46 | $334.21 | -66.6% |
| All time (5.0y) ago | $36.96 | $275.43 | -72.5% |
Past performance from historical market data — it does not predict future results. FX rates are indicative. Not financial advice.
Enter a price to see how it sits against our SMPL forecast.
Our base-case forecast reaches $20.00 around 2035.
Implied market cap at $20.00: $1.77B
The multi-year forecast shows a bullish trajectory after a soft start, with 2026 expected to average $10.92 and a max of $15.81. By 2030, the average price is projected to be $14.06 with a max of $20.93, delivering an estimated ROI of 28.8% and a bullish sentiment.
Looking further, 2040 is forecast to average $30.68 with a max of $53.74 and 2050 to average $51.35 with a max of $99.11, yielding a long-run ROI of 180.9% and 370.3% respectively. The year-by-year path shows increasing confidence and upside, beginning to accelerate after 2027 with the average price rising to $12.66 in 2027 and $13.43 in 2028, and continuing higher through 2050. The forecast also notes a shift from Neutral in 2026–2027 to Bullish from 2028 onward.
These estimates reflect a range of outcomes and are not guarantees; the long-run volatility embedded in the numbers remains a risk alongside the potential for substantial upside.
Tap a question to reveal the answer.
In 2030, SMPL has an average price forecast of $14.06 per share, with a min of $10.21 and a max of $20.93. The ROI is 28.8%, and the sentiment is BULLISH.
The forecast shows a bullish multi-year trajectory, with 2031–2050 upside and a 2050 average of $51.35 and a max of $99.11. Near term, the sentiment is BEARISH and 2026–2027 are NEUTRAL, so outcomes depend on how the trend evolves rather than a guaranteed move.
The forecast maximum by 2050 is $99.11, which is below $100.
The 30-day range is $8.93 to $13.36.
Current price is $10.92 and market cap is $965.78M.
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