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Upbound Group, Inc. is projected to rise to $25.89 by 2027, a +34% move from its current price of $19.39. UPBD is currently trading below its 50-day average (a bearish sign). Technical indicators currently lean strong sell.
A data-driven summary — not financial advice. See the full breakdown below.
Live market data via Yahoo Finance · updated 8/1/2026
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Aug 2 | $18.92 | $19.39 | $19.87 | 0.00% |
| Aug 3 | $18.73 | $19.39 | $20.08 | +0.01% |
| Aug 4 | $18.59 | $19.39 | $20.23 | +0.01% |
| Aug 5 | $18.46 | $19.39 | $20.37 | +0.02% |
| Aug 6 | $18.36 | $19.39 | $20.49 | +0.02% |
| Aug 7 | $18.26 | $19.40 | $20.60 | +0.03% |
| Aug 8 | $18.18 | $19.40 | $20.70 | +0.03% |
| Period | Min | Prediction | Max | Change |
|---|---|---|---|---|
| Week 1 | $18.18 | $19.40 | $20.70 | +0.03% |
| Week 2 | $17.70 | $19.40 | $21.27 | +0.06% |
| Week 3 | $17.34 | $19.41 | $21.72 | +0.09% |
| Week 4 | $17.05 | $19.41 | $22.10 | +0.12% |
| Week 5 | $16.80 | $19.42 | $22.45 | +0.15% |
| Week 6 | $16.57 | $19.43 | $22.77 | +0.19% |
| Week 7 | $16.37 | $19.43 | $23.07 | +0.22% |
Short-term targets derived from the forecast trend and recent volatility. Highly uncertain — not financial advice.
Upbound Group, Inc. is a technology and data-driven company that provides financial solutions in the United States, Puerto Rico, and Mexico. It operates through four segments: Acima, Rent-A-Center, Brigit, and Mexico.
The company also provides furniture and a range of consumer goods, including mattresses, tires, consumer electronics, appliances, tools, handbags, computers, and accessories. It offers merchandise on an installment sales basis and the lease-to-own transaction for consumers who do not qualify for traditional financing, including options through staffed or unstaffed kiosks at third-party retailers and other virtual channels. Further, it provides various financial health products and tools through mobile and web applications.
It operates retail installment sales stores under the Get It Now and Home Choice names; lease-to-own and franchising locations under the Rent-A-Centre and RimTyme trade names; and company-owned stores, franchise stores, and an e-commerce platform through rentacenter.com, getitnowstores.com, and homechoicestores.com. The company was formerly known as Rent-A-Center, Inc. and changed its name to Upbound Group, Inc.
in February 2023. Upbound Group, Inc. was incorporated in 1986 and is based in Plano, Texas.
Upbound Group, Inc. (UPBD) is a technology-focused financial solutions company with a market position indicated by a market cap of $1.13B and a current price of $19.39. The company is ranked 2352 by market capitalization.
Its shares trade in a context where the 6-month outlook is supported by a forecast that shows a flat 2026 average price of $19.39 before a multi-year ascent. The forecast highlights a bullish cadence beginning in 2027, with steadily rising average prices through 2050 and substantial upside relative to today’s price. The current price sits near the 50-day and 200-day signals, providing a reference point for near-term considerations.
A major floor 18.9% below — a decisive break under it would weaken the trend.
The nearest floor, 5.5% below — buyers have tended to step in here.
The nearest ceiling, 17.4% above — a clean break opens room to run.
A major ceiling 26.9% above — clearing it would confirm fresh momentum.
Key UPBD support and resistance from recent price action — levels where the trend has historically paused or reversed. Percentages are the distance from the current price.
A snapshot of UPBD market posture derived from its technical indicators and recent volatility. Higher trend and alignment lean bullish; higher risk means larger swings.
Technical Analysis
Indicators computed on daily closing prices.
| Period | SMA | Action | EMA | Action |
|---|---|---|---|---|
| MA 5 | $20.53 | Sell | $20.31 | Sell |
| MA 10 | $20.92 | Sell | $20.69 | Sell |
| MA 20 | $21.04 | Sell | $20.72 | Sell |
| MA 50 | $19.75 | Sell | $20.10 | Sell |
| MA 100 | $19.10 | Buy | $19.72 | Sell |
| MA 200 | $19.26 | Buy | $20.22 | Sell |
| Name | Value | Action |
|---|---|---|
| RSI (14) | 41.60 | Neutral |
| Stoch RSI (14) | 0.00 | Buy |
| CCI (20) | -166.79 | Sell |
| Williams %R (14) | -100.00 | Info |
| MACD (12,26,9) | -0.29 | Sell |
| ROC (12) | -11.70 | Sell |
| Bollinger %B (20,2) | -0.00 | Buy |
| Stochastic %K (14) | 0.00 | Buy |
| TRIX (15) | 0.35 | Buy |
| Awesome (5,34) | 0.16 | Buy |
| Ultimate (7,14,28) | 33.79 | Neutral |
| Momentum (10) | -2.77 | Sell |
| Aroon Osc (25) | -44.00 | Sell |
| Hull MA (9) | 20.20 | Sell |
| ADX (14) | 15.07 | Neutral |
| ATR (14) | 0.54 | Info |
The near-term picture shows a neutral sentiment with a current technical context. The RSI14 is 40, while the 50-day simple moving average (SMA) is $19.75 and the 200-day SMA is $19.26, indicating mixed near-term momentum.
Support is noted at $18.32 and resistance at $22.76, framing a plausible range for the coming sessions. The 30-day price range spans from $16.50 to $22.79, illustrating modest volatility around the current level. Overall, the short-term picture points to range-bound action with potential for a move toward the upper resistance if momentum improves.
| Year | Min | Avg | Max | ROI | Sentiment |
|---|---|---|---|---|---|
| $17.07 | $19.39 | $25.96 | 0% | Neutral | |
| $20.84 | $25.89 | $33.88 | +34% | Bullish | |
| $22.83 | $29.09 | $39.40 | +50% | Bullish | |
| $24.05 | $31.28 | $43.51 | +61% | Bullish | |
| $25.40 | $33.65 | $47.87 | +74% | Bullish | |
| $25.23 | $33.97 | $49.28 | +75% | Bullish | |
| $27.58 | $37.71 | $55.69 | +94% | Bullish | |
| $32.07 | $44.48 | $66.75 | +129% | Bullish | |
| $35.41 | $49.78 | $75.81 | +157% | Bullish | |
| $38.61 | $54.99 | $84.89 | +184% | Bullish | |
| $51.72 | $78.09 | $127.66 | +303% | Bullish | |
| $80.87 | $134.84 | $239.71 | +595% | Bullish |
Current year — the forecast is anchored to the live price, so ROI shows 0%.
| Month | Min | Avg | Max | Change |
|---|---|---|---|---|
| August 2026 | $17.07 | $19.39 | $23.71 | +0.00% |
| September 2026 | $16.72 | $19.73 | $23.89 | +1.74% |
| October 2026 | $16.40 | $19.47 | $23.80 | -1.32% |
| November 2026 | $16.88 | $20.13 | $24.81 | +3.41% |
| December 2026 | $17.46 | $20.92 | $25.96 | +3.93% |
Click any year to see its month-by-month UPBD forecast. Min / Avg / Max are a bear / base / bull scenario; ROI is the projected move from the current price. Change is the month-over-month move in the average. Estimates, not guarantees.
Upbound Group, Inc.'s 2026 outlook centres on $19.39, within a $17.07 to $25.96 range. That marks a 0% change versus current levels. Price action looks broadly range-bound.
By 2027, UPBD could reach as high as $33.88, with a base case around $25.89 and support toward $20.84 — roughly +34% from $19.39. Buyers look set to stay in control over this stretch.
Expect UPBD to range from $22.83 to $39.40 through 2028. The $29.09 average target implies a +50% move from current prices. That is up +12% on the projected 2027 average. Momentum favours further upside here.
The UPBD price prediction for 2029 points to an average of $31.28 (low $24.05, high $43.51) — a potential gain of +61% on today's $19.39. Buyers look set to stay in control over this stretch.
In 2030, UPBD is projected to trade between $25.40 and $47.87, averaging $33.65 — a potential gain of +74% from today's $19.39. That is up +8% on the projected 2029 average. Momentum favours further upside here.
Upbound Group, Inc.'s 2031 outlook centres on $33.97, within a $25.23 to $49.28 range. That is up +1% on the projected 2030 average. That marks a +75% change versus current levels. Buyers look set to stay in control over this stretch.
By 2032, UPBD could reach as high as $55.69, with a base case around $37.71 and support toward $27.58 — roughly +94% from $19.39. Momentum favours further upside here.
Expect UPBD to range from $32.07 to $66.75 through 2033. The $44.48 average target implies a +129% move from current prices. That is up +18% on the projected 2032 average. Buyers look set to stay in control over this stretch.
The UPBD price prediction for 2034 points to an average of $49.78 (low $35.41, high $75.81) — a potential gain of +157% on today's $19.39. Momentum favours further upside here.
In 2035, UPBD is projected to trade between $38.61 and $84.89, averaging $54.99 — a potential gain of +184% from today's $19.39. That is up +10% on the projected 2034 average. Buyers look set to stay in control over this stretch.
Upbound Group, Inc.'s 2040 outlook centres on $78.09, within a $51.72 to $127.66 range. That is up +42% on the projected 2035 average. That marks a +303% change versus current levels. Momentum favours further upside here.
By 2050, UPBD could reach as high as $239.71, with a base case around $134.84 and support toward $80.87 — roughly +595% from $19.39. Buyers look set to stay in control over this stretch.
Investing $1,000 in UPBD today (≈ 51.572976 UPBD) could be worth
$6,954.1
+$5,954.1 (+595%) by 2050 · US Dollar
Based on the average projected UPBD price of $134.84 in 2050.
Based on the base (average) forecast scenario. FX rates are indicative. Estimates only — not financial advice.
See what a past investment in UPBDwould be worth at today's price.
$1,000 invested in UPBD on Jul 31, 2025 (≈ 48.449614 UPBD) would be worth
$939.44
-$60.56 (-6.1%) today · 0.94× · US Dollar
Based on a UPBD entry price of $20.64 vs. today's $19.39.
| Invested | Entry price | Value today | Return |
|---|---|---|---|
| 1 week ago | $20.46 | $947.7 | -5.2% |
| 1 month ago | $20.73 | $935.36 | -6.5% |
| 3 months ago | $19.19 | $1,010.42 | +1.0% |
| 6 months ago | $19.77 | $980.78 | -1.9% |
| 1 year ago | $20.64 | $939.44 | -6.1% |
| All time (5.0y) ago | $57.46 | $337.45 | -66.3% |
Past performance from historical market data — it does not predict future results. FX rates are indicative. Not financial advice.
Enter a price to see how it sits against our UPBD forecast.
Our base-case forecast reaches $39.00 around 2033.
Implied market cap at $39.00: $2.27B
The multi-year forecast shows a clear bullish trajectory after 2026. The 2026 forecast calls for an average price of $19.39 with a min of $17.07 and a max of $25.96, and a 0% ROI, with a NEUTRAL sentiment. From 2027 onward, the averages rise meaningfully: $25.89 (min $20.84, max $33.88), ROI 33.5% and a BULLISH stance; $29.09 (min $22.83, max $39.40), ROI 50%; $31.28 (min $24.05, max $43.51), ROI 61.3%; $33.65 (min $25.40, max $47.87), ROI 73.5%.
The bullish trend continues through 2031–2035 with gradually higher averages and ROIs: 2031 average $33.97 (min $25.23, max $49.28), ROI 75.2%; 2032 average $37.71 (min $27.58, max $55.69), ROI 94.5%; 2033 average $44.48 (min $32.07, max $66.75), ROI 129.4%; 2034 average $49.78 (min $35.41, max $75.81), ROI 156.8%; 2035 average $54.99 (min $38.61, max $84.89), ROI 183.6%.
The forecast extends into the 2040s and 2050s with continued upside: 2040 average $78.09 (min $51.72, max $127.66), ROI 302.7%; 2050 average $134.84 (min $80.87, max $239.71), ROI 595.4%, with a persistent bullish sentiment. These figures imply meaningful upside, though they are estimates and not guarantees; outcomes depend on future conditions and are subject to uncertainty.
Tap a question to reveal the answer.
2030 average price is $33.65, with a min of $25.40 and a max of $47.87, and a ROI of 73.5%. The sentiment for 2030 is BULLISH.
Forecasts indicate a bullish sentiment from 2027 onward, with rising averages (e.g., 2027 $25.89, 2028 $29.09, 2030 $33.65) and higher ROIs (up to 73.5% by 2030 and beyond). The 2026 forecast is neutral with an average of $19.39. These are estimates, not guarantees.
Yes. The forecast shows the max price reaching $66.75 in 2033 and higher in later years, with 2034 max $75.81 and 2035 max $84.89. Earlier years reach the $50 level as part of the rising path (e.g., 2032 max $55.69).
Current price is $19.39 and market cap is $1.13B.
The 2050 forecast shows an average price of $134.84, a min of $80.87, a max of $239.71, and a ROI of 595.4%, with a BULLISH sentiment.
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